STI: Market Outlook - Methodology

Your Data Building Blocks for Identifying Consumer Demand and Supply Gaps

The consumer demand and supply data for STI: Market Outlook is derived for annual retail sales and expenditures from the following three major sources of information:

1. U.S. Bureau of Labor Statistics' Consumer Expenditure Survey (CE). Demand data is derived from this source.
2. U.S. Census Bureau's Census of Retail Trade (CRT) reports. The annual and monthly reports contribute to Market Outlook's supply data.
3. U.S. Census Bureau's Economic Census. Supply data is also derived from this source, which provides an even more detailed view than the CRT reports.

STI: Market Outlook delivers nearly 300 market supply and demand variables at four levels of geography: block group, tract, county, and state. The variables include the following: current year data, recent historical demand data, and supporting demographic data.

• Consumer Demand
      Consumer Demand for 2009 - by 31 leading retail segments
      Consumer Demand for 2008 - by 31 leading retail segments
      Consumer Demand for 2007 - by 31 leading retail segments
      Consumer Demand for 2009 - by 40 major product lines
      Consumer Demand for 2008 - by 40 major product lines
      Consumer Demand for 2007 - by 40 major product lines
  
• Market Supply
      Market Supply for 2009 - by 31 leading retail segments
      Market Supply for 2009 - by 40 major product lines
  
• Supporting Demographics
      Population estimate
      Household estimate
      Population in household estimate
      Group quarters estimate
      Workplace estimate
      Workplace employees estimate

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