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STI: PopStats Answers a Critical Post-Katrina Question -- Where Have All the People Gone?

Quarterly Population Estimating Product Delivers the Only Updated Counts for Business Use

AUSTIN, TX -- JANUARY 4, 2006 -- Synergos Technologies, Inc., the only provider of quarterly population estimates for United States markets, announced today the latest release of STI: PopStats, the market research industry's only quarterly population estimating product. This first 2006 release of STI: PopStats also marks the first publication of timely population estimates for areas impacted by Hurricanes Katrina and Rita -- giving retailers the critical demographic insight they need to make strategic business decisions.

"To make more informed decisions, companies need accurate population counts -- especially in the Gulf Coast markets and in markets now inhabited by an estimated 500,000 displaced people," says Robert Welch, President, Synergos Technologies. "Our clients specifically asked for estimates on the regions impacted by the Hurricanes and those impacted by the influx of Hurricane evacuees. In fact, this release has been the most highly anticipated version since the product launched in 2001."

Because there has been a scarcity of traditional data from the Gulf Coast region, estimating the populations of Hurricane-affected areas required Synergos Technologies to create an innovative new analytic methodology to calculate the estimates. This new method uses a mix of local, state, and federal data from organizations such as FEMA and the U.S. Geological Survey.

Since STI: PopStats is the only quarterly estimating tool that assesses populations at the neighborhood level, it was possible to verify the accuracy of the new model's population estimates with an onsite visit. "What we observed firsthand in Orleans, Jefferson, and St. Bernard Parishes during a site visit in early-December confirmed that our new model's population estimates are on target," notes Welch.

Examples of the population insights provided in STI: PopStats' January 2006 release include the following:

Orleans Parish484,674103,326
Jefferson Parish455,466452,615
East Baton Rouge Parish412,852447,841
St. Tammany Parish191,268221,521
St. Bernard Parish67,2292,679

The next quarterly release of STI: PopStats will be in April 2006.

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About Synergos Technologies, Inc.

In the past 13 years, Synergos Technologies has supplied many of today's leading marketed-focused companies with innovative technology and data tools to more precisely target their markets and consumers. In 2001, the company successfully expanded into population estimates with the release of STI: PopStats. This unique product was created in response to retailers' demand for a more timely, precise, and results-focused population-estimating product. Today many leading retailers are using Synergos Technologies' products and, as a result, are achieving better market targeting results than ever before. For more information, go to