Attend the 5th Annual STI: PopStats Research Conference and Forum
"Marketing to the Niches"

March 24th - 26th, 2010
Austin, Texas
Stephen F. Austin Hotel

Have you tapped into the consumer niches living in your markets yet? Did you know that niches are the next hot growth trend? STI: PopStats is on the leading edge of this growing development - and is focusing on "Marketing to the Niches" at the 5th Annual STI: PopStats Research Conference and Forum.

New store growth is down, but the resounding theme our customer base has been wanting to address is how to maximize their existing trade areas. This conference is dedicated to that very need — identifying market niches within a trade area, understanding their potential, and marketing to their needs.

You'll learn where to find and how to target niches such as women, ethnic groups, members of the gay community, and price-conscious shoppers. These niches among others will be discussed in sessions led by retail research executives and marketing experts. Among the experts are two published authors who have written books on the subject!

Another standout feature at the 2010 Research Conference will be the introduction of the largest data product in the market research industry - literally. This innovative new product could help you learn things about your markets you never knew were possible to know.

In addition, this year's Conference will include STI product methodology explanations, best-practice case studies, and market research theory and techniques. Here's a preview of what you'll experience at the 2010 Research Conference:

• Hear over one dozen knowledge-based sessions - geared to what researchers want to know?
• Glean researchers' insider success secrets - several companies will share their research best practices
• Learn product methodology insights - explained in-depth by the product's creator
• Preview new products - learn first-hand about STI's newest products, both launching and under development (including one of the most robust data products ever created)
• Enjoy peer networking - share experiences and insights with others in the research community
• Gain inspiration - take back practical research tactics, strategies, and techniques to launch new projects and invigorate existing research activities
• Make requests - contribute to the discussion about future STI product enhancements

Since its launch in 2006, the PopStats Research Conference has become a well-respected event in the market research industry. Here are just some of the comments from last year's attendees:

• It was the best Conference I attended this year.
• This Conference continues to rate highly versus other similar conferences.
• Much more informative, less formal, and more intimate. Fabulous!
• I learned a great deal more here than at the ICSC research conference.
• Superior in every way.
• It was a great opportunity to speak with other users of PopStats data.
• I had heard this was the best Conference - and they were right!

Don't miss the once-a-year chance to gain leading-edge market research insights. Attend the 2010 PopStats Research Conference.

Register today!

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