STI: PopStats - Research Conference General Agenda

March 21 - 23, 2012

The following is a general agenda for the STI: PopStats Research Conference and User Forum - 2012. In late-January we will be posting the finalized agenda. Like last year, in addition to the listed events, we will be providing ample time for you to network with your peers in the research industry. All events will take place in the Stephen F's Capitol Ballroom, unless otherwise indicated. You may also check with the day planner located in the lobby.

As in previous years, this year's agenda will be comprised of five major initiatives or series. With each series focused on a major theme

• Research - The research series is a compilation of discussions and demonstrations by major retailers and developers of what they are doing at the home office or in the field to better understand their markets from a research perspective.
• Theoretical - In past conferences we asked the audience if they would like to see more topics that were more theoretical in nature. The overwhelming answer was yes! Therefore, topics relevant to market research but perhaps still on the drawing board will be presented for the audience to contemplate and discuss.
• Methodology - By far the most popular series last year was methodology. Here we reveal the intricacies of our methodology in developing the STI product line. This is not an infomercial! But, rather a detailed discussion of what makes our technology 'tick'. We believe the more the end-user understands the technology and it's assumptions the better they are prepared in using it.
• Technique - The technique series looks at specific research techniques. Techniques can range from the mathematical (indexing) to the practical (GIS).
• Management - The management series focuses on issues that affect the role of the research manager and tools he can use that will help his department flourish.

Listed below is a general time schedule of the conference.

Tuesday - March 20, 2012

• 6:00 - 8:00pm Pickup conference materials - Second Floor Lobby (look for the STI: PopStats Banner)
  
  

Wednesday - March 21, 2012

• 7:00 - 8:30am Hot Breakfast Buffet
  
  
• 8:30 - 10:00am Speaker Sessions
  
  
• 10:00 - 10:30am Morning Break (Beverage service/Light snack)
  
  
• 10:30 - 12:00am Speaker Sessions
  
  
• 12:00 - 1:30pm Lunch and Networking
  
  
• 1:30 - 2:30pm Speaker Sessions
  
  
• 2:30 - 3:00pm Afternoon Break (Beverage service/Light snack)
  
  
• 3:00 - 5:00pm Speaker Sessions
  
  
• 6:30 - 7:30pm Reception (Open Bar)
  
  
• 7:30 - 10:00pm "Thank You Celebration Dinner" (Menu service)
  
  

• 7:00 - 8:30am Hot Breakfast Buffet
  
  
• 8:30 - 10:00am Speaker Sessions
  
  
• 10:00 - 10:30am Morning Break (Beverage service/Light snack)
  
  
• 10:30 - 12:00am Speaker Sessions
  
  
• 12:00 - 1:30pm Lunch and Networking
  
  
• 1:30 - 2:30pm Speaker Sessions
  
  
• 2:30 - 3:00pm Afternoon Break (Beverage service/Light snack)
  
  
• 3:00 - 5:00pm Speaker Sessions
  
  
• 5:?? - ??:00pm "Out-on-the-Town"
  
  

• 7:00 - 8:30am Hot Breakfast Buffet
  
  
• 8:30 - 10:00am Speaker Sessions
  
  
• 10:00 - 10:30am Morning Break (Beverage service/Light snack)
  
  
• 10:30 - 12:00am Speaker Sessions
  
  
• 12:00 - 12:??pm Closing Remarks
  
  

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