2017 PopStats Research Conference Announcement
Join us in Austin and Experience a Range of
Unique Conference Benefits and Values
"If I can only attend one conference a year, it will be the STI: PopStats
Many past attendees of the annual Research Conference have made some version of
this statement - citing peer networking, in-depth product methodology
discussions, best-practice case histories, forward-thinking theoretical
discussions, and more as their justification. While we appreciate their
positive feedback, this year's attendees might need more specific facts to help
justify the cost of attending this event - especially in today's more frugal
economic climate. Your company may want to know specifically what will be
gained from the investment.
We've compiled the following list of benefits and values that you will bring
back to your organization as payback for the investment of attending the STI:
PopStats Research Conference.
ROI justification. You will gain practical research knowledge that will
improve decision-making, and save time and money. The Conference's
two-and-a-half days are packed with over one dozen sessions designed to provide
knowledge, tactics, and techniques that you can take back to the office and
immediately use to improve research processes and enhance results. There is no
other research event that offers so much practical, innovative, and
business-focused information in so concentrated of a timeframe. If you learn
even one tip for improving your research techniques and boosting productivity,
it could result in significant savings of time and money - as well as
improvements in market research and decision-making.
Industry insight justification. Few people can put a price on the value of
interacting with industry peers. The PopStats Research Conference is designed
to facilitate and enhance peer-to-peer discussions in several ways, including
two morning breakfasts, two daily snack breaks, two group lunches, and the
conference networking reception and customer appreciation dinner on the first
night. These regular breaks in the sessions provide the perfect casual forum
for engaging in meaningful one-on-one conversations where you can glean new
ideas, make valuable connections, and stay current on your industry.
Educational justification. The PopStats Conference's sessions are focused
purely on research education and professional development - not on selling -
unlike other conferences, which often feel like ongoing infomercials. The
event's educational tracks feature best-in-class speakers and share valuable
knowledge about innovative technologies and processes in five topic areas:
Research. Practical research case studies.
Theoretical. Forward-thinking research theory.
Methodology. In-depth discussions of how STI data products work.
Technique. How-to discussions, from mathematical to practical.
Management. Insights to boost productivity.
This year's Conference agenda - centered around the theme: "The Impact of the American Community Survey"
- is shaping up to deliver many high-impact, not-to-be-missed market
research insights. Plus, the interactive discussion approach allows ample
opportunity for attendees' questions and comments.
Location justification. Austin is currently the fastest-growing market in
the U.S. making it the perfect location for researchers interested in touring
the city's still-booming retail world. Many researchers make it a point to
visit Austin's unique locations such as:
Whole Foods - the chain's flagship store.
The Domain - a large upscale shopping center that redefines "lifestyle center"
Central Market - HEB's upscale concept store.
HEB Plus - this grocer's answer to a regional discount center.
Education value justification. The PopStats Research Conference is priced
significantly lower than the majority of industry conferences. Our goal is not
to make a profit on the event, but to ensure that our clients and partners are
able to attend today's leading event dedicated 100 percent to advancing market
research. Plus, when you register before March 1st, you'll enjoy our
discounted price (a savings of $100). An equivalent amount of research
education would be worth thousands of dollars elsewhere. All meals except for
dinner on the second night are included in the Conference fee (the conference
has become as well known for its exceptional food as it is for its exceptional
industry knowledge sharing). And the Renaissance Hotel, one of the finest
hotels in Austin, provides luxury accommodations at a value price for our event.
We are proud to report that many past attendees consider the PopStats Research
Conference a major, must-attend, annual industry event. We hope this year will
be no exception. And we hope that our brief overview of the Conference's
benefits and values will help you justify the investment to your company.
Please let us know if we can provide you with any other information.
STI: PopStats Research Conference
Mar 27-29, 2017
ICSC RECon 2017
May 22-24, 2017
Las Vegas, NV
North Hall, Booth N1528