2017 PopStats Research Conference Announcement

Join us in Austin and Experience a Range of
Unique Conference Benefits and Values

"If I can only attend one conference a year, it will be the STI: PopStats Research Conference."

Many past attendees of the annual Research Conference have made some version of this statement - citing peer networking, in-depth product methodology discussions, best-practice case histories, forward-thinking theoretical discussions, and more as their justification. While we appreciate their positive feedback, this year's attendees might need more specific facts to help justify the cost of attending this event - especially in today's more frugal economic climate. Your company may want to know specifically what will be gained from the investment.

We've compiled the following list of benefits and values that you will bring back to your organization as payback for the investment of attending the STI: PopStats Research Conference.

1. ROI justification. You will gain practical research knowledge that will improve decision-making, and save time and money. The Conference's two-and-a-half days are packed with over one dozen sessions designed to provide knowledge, tactics, and techniques that you can take back to the office and immediately use to improve research processes and enhance results. There is no other research event that offers so much practical, innovative, and business-focused information in so concentrated of a timeframe. If you learn even one tip for improving your research techniques and boosting productivity, it could result in significant savings of time and money - as well as improvements in market research and decision-making.
2. Industry insight justification. Few people can put a price on the value of interacting with industry peers. The PopStats Research Conference is designed to facilitate and enhance peer-to-peer discussions in several ways, including two morning breakfasts, two daily snack breaks, two group lunches, and the conference networking reception and customer appreciation dinner on the first night. These regular breaks in the sessions provide the perfect casual forum for engaging in meaningful one-on-one conversations where you can glean new ideas, make valuable connections, and stay current on your industry.

3. Educational justification. The PopStats Conference's sessions are focused purely on research education and professional development - not on selling - unlike other conferences, which often feel like ongoing infomercials. The event's educational tracks feature best-in-class speakers and share valuable knowledge about innovative technologies and processes in five topic areas:
   1. Research. Practical research case studies.
   2. Theoretical. Forward-thinking research theory.
   3. Methodology. In-depth discussions of how STI data products work.
   4. Technique. How-to discussions, from mathematical to practical.
   5. Management. Insights to boost productivity.
   
   

   This year's Conference agenda - centered around the theme: "The Impact of the American Community Survey" - is shaping up to deliver many high-impact, not-to-be-missed market research insights. Plus, the interactive discussion approach allows ample opportunity for attendees' questions and comments.

4. Location justification. Austin is currently the fastest-growing market in the U.S. making it the perfect location for researchers interested in touring the city's still-booming retail world. Many researchers make it a point to visit Austin's unique locations such as:
   1. Whole Foods - the chain's flagship store.
   2. The Domain - a large upscale shopping center that redefines "lifestyle center"
   3. Central Market - HEB's upscale concept store.
   4. HEB Plus - this grocer's answer to a regional discount center.
5. Education value justification. The PopStats Research Conference is priced significantly lower than the majority of industry conferences. Our goal is not to make a profit on the event, but to ensure that our clients and partners are able to attend today's leading event dedicated 100 percent to advancing market research. Plus, when you register before March 1st, you'll enjoy our discounted price (a savings of $100). An equivalent amount of research education would be worth thousands of dollars elsewhere. All meals except for dinner on the second night are included in the Conference fee (the conference has become as well known for its exceptional food as it is for its exceptional industry knowledge sharing). And the Renaissance Hotel, one of the finest hotels in Austin, provides luxury accommodations at a value price for our event.

We are proud to report that many past attendees consider the PopStats Research Conference a major, must-attend, annual industry event. We hope this year will be no exception. And we hope that our brief overview of the Conference's benefits and values will help you justify the investment to your company. Please let us know if we can provide you with any other information.

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