Counting Businesses and Employees in Your Trade Areas
Consumers come in many shapes and sizes including those in uniforms, business suits, and hard hats. Yet, too often market researchers do not count working consumers and the businesses in which they are employed. The reason? They have no confidence in most workplace business and employee estimates due to a chronic over-counting problem among many data products.
STI: WorkPlace™ solves this problem by employing new sources of data and an innovative methodology. Just as STI: PopStats™ data delivers dependable population estimates, STI: WorkPlace delivers the most reliable counts of both businesses and employees in today's U.S. trade areas. What's more, it uncovers unique data points not available in other data products, including employees' occupations and incomes (salaries and wages).
What's more, unlike any other business data, STI: WorkPlace is updated every three months and delivers business insight starting at the block level so the information is both timely and relevant.
By knowing a trade area's workplace population, you'll gain vital information for making smarter decisions. When you choose STI: WorkPlace you can count on dependable businesses and employee estimates, enjoy unique views into business activity by trade area, and gain an ideal companion to STI's entire suite of data products.
The business insight provided by STI: WorkPlace gives competitive companies a strategic advantage in today's challenging marketplace. It allows them to analyze existing and potential trade areas with more dependable information on who works and spends in each area.
STI: WorkPlace Benefits
With STI: WorkPlace, your company will gain the following benefits.
Test STI: WorkPlace in Your Trade Area
Gain every advantage from today's leading business and employee data and discover new opportunities that correlate to your products and services.
To test-drive STI: WorkPlace in your market of choice, contact us today.
STI: PopStats Research Conference
ICSC RECon 2017