Contact: Karen Jonson
Phone: (512) 329-0615

Austin, Texas - 24th January 2011

Synergos Technologies Inc. (STI), an innovator of industry-leading population data products and technology that helps location-driven companies, such as retailers, better understand markets, populations, and consumers, announced today the launch of STI: Colossus - the first single-source for macroeconomic data accessible at the county-level.

This one-of-a-kind economic database contains millions of economic variables from over 200 leading U.S. federal and state government departments and agencies. Among the data available in Colossus are consumer price indicators, employment figures, housing prices, building permits, income levels, earnings by industry, migration research, banking data, and much more. Companies select only the data they need to create their own customized economic databases.

By analyzing Colossus data, companies can better understand the current underlying economic trends and future financial forces of a market - before they make an investment in an area. This insight can help them make more informed decisions in a wide range of areas, such as location selection, business expansion, and store consolidation.

Now, just as agencies and experts analyze national macroeconomic indicators to forecast economic trends at the national level, with Colossus data businesses can access geographically specific macroeconomic data to analyze and forecast economic trends in a single U.S. trade area.

"In the past, companies could access some of the national macroeconomic data available from government agencies, but the national data provides almost no meaning at the market level," explains Robert Welch, STI President. "Colossus data makes it incredibly easy for companies to not only find this wealth of economic data, but also to extract it at the local level - where it's meaningful for location-driven businesses."

With Colossus data available on their research engines, companies can perform a wide range of market research, such as impact analysis, preferred market analysis, and labor pool research.

• Impact Analysis. Using Colossus data, such as consumer price indexes, housing starts, and small business loans, companies can determine the economic viability of a market, including the short- and long-range economic forecasts.

• Preferred Market Analysis. Using Colossus data, companies can determine if a market is likely to either experience economic hardship during a recession, recover quickly after an economic downturn, or remain relatively insulated from economic fluctuations.

• Labor Pool Research. Using Colossus data, companies can assess the labor potential in specific markets. For example, an area with a high number of degreed residents and high income levels is likely remain economically sound and, therefore, retain degreed professionals. As a result, it might be a good match for a growing technology company.

Colossus is the newest data product to join the suite of data products available from STI, including the company's flagship product - STI: PopStats™, which is the market research industry's leading quarterly population estimates. STI is a forward-thinking data developer, creating new products and expanding existing products based on both client requests and its own innovative spirit.

Colossus is available immediately. Many datasets within the product are updated as frequently as quarterly, depending on the source data. Also, historical data is included when available.

STI sales contact: Lesley Woodring (602) 770-9136.

About Synergos Technologies, Inc. (STI)

For over 17 years, STI has provided location-focused companies with innovative and confidence-boosting population and demographic data products, like STI: PopStats™ quarterly population data and STI: LandScape™ neighborhood and lifestyle segmentation data. A wide range of companies, including many of today's most progressive retailers, restaurants, grocery stores, healthcare, telecom, and financial firms, are using these products to better understand their consumers, locations, and trade areas, so they can make more accurate and cost-effective business decisions. For more information, visit www.synergos-tech.com.