STI: TradeZones — Coming Soon

Segment the Workplace

This new product will be a workplace segmentation system. Most people spend one-half of their waking hours at work. During these hours they make a multitude of purchases, from breakfast, to lunch, to clothing, to personal items. Excellent questions for market researchers are: Who works in my trade areas and what services and products do they want? STI has already segmented consumers according to where they live with STI: LandScape™. Now, we are applying the same accurate and timely data (PopStats™) to workplace segmentation. This product will segment a variety of workers, including private-sector employees, public-sector staffers, 9-to-5 workers, swing-shift workers, and night-shift workers. STI: TradeZones is specifically designed to help market researchers understand businesses located in their trade areas, so they can make more informed decisions.

Check back in July 2010 for more information on this new product from Synergos Technologies.

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