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Tell Me More
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Market Analysis with Maximum Power
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The power of Vortex VDB Analysis is being realized by many market-oriented businesses.
For example, an analyst at a successful, expanding national restaurant chain used the
system to create a detailed, strategic five-year growth plan -- within a few days. The
plan illustrated the chain's growth capabilities in every major U.S. city, and
strategically identified the specific sites in those cities with the most potential.
Using traditional analysis methods, this depth of analysis would have taken a geographic
information systems (GIS) staff of three to four people several months to complete and
the strategic growth analysis still would not have been as thorough or accurate as Vortex
VDB's analysis.
Starting with thematic maps, Vortex VDB Analysis gives you all the traditional
capacity to compile data in any market, but with easy point-and-click ability.
With a few clicks at the keyboard, you get highly-professional, color-coded maps
showing you a variety of information, such as where your population clusters are
located and where your sales are coming from. The system also allows you to easily
store all thematic map templates, so that you can use them in the future for
reference and strategic long-range planning. The system's ease-of-use allows you to
create and maintain your in-house corporate standards -- on every map you produce.
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Market Analysis with Unlimited Flexibility
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Your first step into Vortex VDB's trade area analysis will be an exciting adventure,
because with Vortex VDB Analysis you're not limited to traveling in circles. This
is the first GIS analysis tool that allows business users to break out of the
traditional ring study format and freely draw trade areas in the exact shapes
and sizes they require for realistic and effective market research. You can
still conduct all the traditional market analyses, such as comparing existing
trade areas, comparing new trade areas, and comparing existing sites to new sites --
but now you have realistic
trade area shapes and sizes. Simply draw one or more trade areas of unlimited
shapes and sizes (from two blocks to 50 miles) on your maps, chose an analysis
method, press a button, and viola -- an instant analysis.
And, of course, what would an analysis program be without the ability to query
the data in the maps? Vortex VDB Analysis allows full query capabilities, so
that you can explore any trade area issues, consider multiple variables within
trade areas, and perform "what if" scenarios. This user-friendly system gives
you a convenient visual, quantitative response to any question you may have such
as: where are my sales the greatest and where are they below average?
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The Vortex VDB Family: A World of Capabilities
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Vortex VDB Analysis works seamlessly with all other Vortex VDB tools and data
products. For example, STI: Reports ensures you have all the tools necessary
to create highly professional maps, reports, and charts with just a few keystrokes.
STI: Market Index shows the exact location of your ideal customers. STI: Trade Zones
automatically generates trade zones based on user inquiries. STI: Impact stores
the data your system needs to determine the impact of a new unit on an existing network.
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STI Innovation at Work
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Market areas rarely fall exactly within the confines of a circular shape. In the real
world, trade areas are irregularly shaped, irregularly sized animals. As a result,
traditional analysis such as ring studies can only give you an indication of your
market conditions, not a realistic interpretation. That's why the team of interface
designers and developers at Synergos Technologies, Inc. (STI), developed its trade
area analysis tool to allow you to draw and create trade
areas that represent the exact shape of your markets. It's the only analysis tool
that gives businesses this unlimited flexibility. This innovation is one more STI
tool helping you to conduct the most accurate trade area analysis available at the
desktop today.
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When you enter the world of STI: Vortex VDB Analysis, you enter a robust environment
where every capability for market analysis is available -- many of which you're probably
familiar, and many you may not be. From professional thematic maps, to accurate trade
area analysis, to effective queries -- it's all there, plus the flexible and unique
ability to control the exact shape and size of your targeted trade areas. In fact,
Vortex VDB Analysis will expand your idea of what trade area analysis can and should be.
