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Insightful Market Analysis Services
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To be effective, market analysis requires more than simply studying an area's
demographics. It must include quantifying the trade area, assessing the
competition, evaluating the site, and accurately projecting sales using the
most sophisticated techniques. Dakota's high-quality market analysis and
research services cover this ground thoroughly. They include:
Site selection and sales projections. Before you select a site you need to
know the answers to key questions, for example: Which location will maximize
your sales? and What impact will a new location will have on other stores in
your network? Similarly, to accurately project a new store's sales you need to
know which location will maximize sales and what the impact will be on your
other stores in the network. Dakota's professional site selection and sales
projection studies give you accurate answers to these critical questions,
which help you make site selection decisions that optimize your investments.
Acquisition Analysis. Smart companies want critical information before they
acquire new sites. They want to know: Will a particular acquisition or
investment produce the sales levels necessary to achieve the desired return?
and What is the site's sales potential today and in the future? Dakota's
acquisition analysis provides companies with acquisition opportunity analysis,
analysis of an acquisition's impact on existing stores, and strategic store
network planning based on in-depth analyses of the targeted markets' real
estate, operational, and marketing issues.
Preferred Markets Analysis. When you have limited resources to invest in a new
project, our Preferred Markets Analysis will prioritize and focus your
resource expenditures. You'll receive a plan outlining where to put your
resources to achieve the greatest probability of a high return. Our Preferred
Markets Analysis includes analyzing the many drivers of your store's success
from both sides of the supply and demand equation. It can be used in existing
markets, as well as in proposed markets, by regions or by metropolitan areas.
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Dakota Worldwide -- The Market Analysis Specialist
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When you need answers to market questions that can mean the difference between
your stores' success and failure, you need a research and analysis company
with the knowledge to ask the right questions. Since 1975, Dakota has been
asking the right questions and helping companies maximize their investments,
achieve greater competitive positioning, and enhance their success in today's
increasingly competitive markets. Dakota brings the highest quality, most
dynamic market analysis and research, and consumer research to companies in a
wide variety of today's high-growth industries including grocery stores, mass
merchandisers, and banking. If you're ready to gain critical insight into your
markets to make better decisions, call Dakota today. You can reach Dakota
Worldwide by telephone at 800-475-4505 or by e-mail.
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