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Tell Me More
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Fine-Tune New Site Selection
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Unlike any other analysis tool, Impact gives you the information you need to determine
how a new facility will impact an existing network based on actual consumer shopping
patterns. You simply identify your existing facilities, the site of your new unit, and
any physical boundaries in a market area. Impact quickly calculates customer shopping
patterns based on a convenience model. It then provides you with an
impact map showing you the probability of existing customers switching their shopping
patterns because they'll find it more convenient to shop at the new store. It also
provides a capture report showing you on a macro level exactly what percent of your
existing customer base the new store will capture. With the impact map and recap
report in hand, you'll know exactly what benefit or threat a new facility poses to
your existing units. As a result, you'll be better equipped to more logically arrange your
network sites in any market area for the maximum sales potential.
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Guarantee Trade Area Accuracy
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Franchisers especially will benefit from the information Impact provides, because in
today's competitive, overly-saturated market-places the "meets and bounds" clause of your
franchise agreements don't give you a guarantee that a trade area is accurate. Impact
can provide that assurance. You also need to know the actual consumer trading behaviors
in that area to see if there is any probability that customers will switch their
allegiance from a current facility to a new unit. As a result, Impact can help protect
franchisers who want to gain market share in a specific area, while remaining faithful
to their franchisees. If necessary,
Impact can help support any trade area disputes. If you're searching for proper due
diligence, Impact is the tool for you.
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STI Innovation at Work
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Are you relying on gravity models to determine the impact of a new unit on existing units?
If so, your analysis may be weak, because gravity models have not been updated to today's
GIS data-intense world. STI's team of interface designers and developers created Impact to
enhance a company's ability to accurately measure impacts. STI's team innovatively combined
the technology that stands behind gravity models, with the ease and accuracy of the GIS world
-- and then created the ability to add company's
actual customer spotting data. This effective impact measuring tool not only gives you strategic
data to optimize your network, but it provides franchisers with a due diligence mechanism, as
well. Impact is another STI product helping to make market-oriented businesses more successful.
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What impact will a new facility have on your existing network? With STI: Impact,
you'll know exactly what percentage of your customers in a particular market have
a probability of switching from their current shopping site to a new unit -- before
you invest. No other analysis tool offers the level of market impact data provided
by this new, powerful, and easy-to-use tool. With Impact's valuable insight,
you'll be able to maximize your sales potential in any market and avoid the growing
problem of market erosion by cannibalization.
