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Tell Me More
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Customer Location at Your Fingertips
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Market Index puts the power of locating customers into the hands of Vortex VDB
users, because it allows you to identify exactly where your customers live
according to your exact specifications. You describe the characteristics of
your ideal customers using as much detail as necessary including age, income,
ethnicity, education, shopping patterns, lifestyle habits, and consumer
expenditures. You then select the level for data indexing such as block
groups or ZIP codes. In a matter of minutes, Market Index
searches the market area, locates your ideal customers, ranks them according
to your specifications, and visually illustrates where they live on color-coded,
thematic maps.
The detailed, highly refined, and customized maps you receive can be used to
make several strategic, executive-level decisions including identifying new
markets, finding new trade areas with the highest potential, and micro-targeting
direct marketing campaigns.
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True Micro-Marketing Saves Money and Makes Money
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Direct marketing can be one of the most cost-effective forms of marketing,
because it allows you to talk one-on-one with your ideal customers. However,
to be successful you need to know where your customers live, because sending
mail to non-customers can be extremely expensive. No other demographic tool
offers the potential for true micro-marketing that Market Index offers, because
it does not rely on guesswork or intuition. It also does not generalize a
population base. Instead, it identifies exactly where
your customers live. This degree of specificity allows you to have a highly
successful direct mail campaign, because you are mailing only to your ideal
customers. What's more, you will save thousands of dollars by not mailing to
the wrong audiences. With Market Index, many businesses have found that formerly
cost-prohibited direct mail campaigns now make economic sense.
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STI Innovation at Work
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Have you ever thought it would be nice to precisely define your ideal customer
segments? Several business executives told STI's team of interface designers
and developers that this data would help them conduct much more valuable trade
area analysis. Market Index filled their needs exactly. Even lifestyle segmentation
products do not offer the level of detail that Market Index offers. If you've
relied on segmentation products in the past to locate customers, but have been
dissatisfied with the results, then
this GIS tool is a good choice for you. With Market Index, you'll be in control
of defining your own ideal customer segments based on your exact success variables,
rather than trying to fit your customer profile into the structure of someone else's
predefined segments.
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Do you know where your ideal customers live in your targeted market areas? With
STI: Market Index on your desktop, you would. This unique, powerful mapping tool
allows you to locate your ideal customers with nearly absolute precision. Market
Index is the only geographic information system (GIS) tool that allows businesses
to specify the exact demographic attributes of their ideal customers in any market,
and instantly receive a high-quality thematic, color-coded map showing exactly where
that population lives according to density levels. Market Index combines the
power of GIS with the precise customer-targeting data that today's market-oriented
executives need to make effective business decision and to stay competitive.
