|
Insightful Consumer Research Services
|
|
Dakota's consumer research services include a wide variety of methods for
retrieving the exact information you need at the exact time including:
800 Consumer View. When you need quick and cost-effective, yet informative
feedback on your customers' opinions on virtually any retailing issue,
Dakota's 800 Consumer View is ideal. Through our unique incentive-based
system, your customers call our automated outbound telephone interview system.
This ensures your customers' convenience and cooperation, while providing you
with the most thoughtful, honest, and meaningful responses to your critical
questions on issues such as product selection, pricing, store design, and
service. 800 Consumer View is especially suited to targeting specific problem
areas and for gathering additional data to fine-tune planned changes prior to
their implementation. You receive a tabulated report of your consumer
responses and real-time voice recordings of their comments.
Consumer View. How do your customers perceive your store or stores relative to
your competition? The answer is crucial to optimizing your success strategies
in any market. You can learn exactly how your consumers perceive your store
and your competitors' stores in virtually all key areas through Dakota's in-
depth and insightful Consumer View analysis. This dynamic store positioning
tool shows you how well you're meeting your customers' needs and where you
could improve. Knowing the strengths and weaknesses of your stores and of your
competitors' stores means you can intelligently leverage your strengths and
make strategic changes to improve your weaknesses.
Consumer Needs Research. Are you surrounded by "opportunity clusters" for
unmet consumer demands, but don't know what they are? Dakota can help you
identifying every opportunity in your market by conducting highly-productive
Consumer Needs research. Our Consumer Needs assessments quantify the
relationships between consumer demand for new products, your competitors'
strengths and convenience, and the likelihood of success in bringing a new
product to market -- before you invest.
Image Wave. Today, more than every before, markets are changing as
demographics shift and new businesses move in. Knowing how all of the changes
impact your stores is critical to your long-term success. Dakota's Image Wave
market analysis surveys provide the perfect fast and cost-effective means to
show an individual store's market share and departmental or category changes
relative to your competition, over time. The Image Wave surveys, which are
based on the Consumer View format, can also be used to view multiple locations
and as a fine-tuning follow-up to previous market research.
|
|
Dakota Worldwide -- The Consumer Research Specialist
|
|
With an in-depth knowledge of the GIS industry and a constant focus on
companies' specific market research needs, Dakota delivers the answers to the
most critical questions facing businesses today -- namely, how to beat the
competition, increase customer satisfaction and loyalty, and optimize your
investments. Everyday success-oriented retail companies rely on our consumer
research and market analysis services to give them a clear view of their
markets -- so they can see exactly where and how to make their next strategic
move. If you're ready to receive a clear view of your consumers' attitudes and
perceptions, contact Dakota today and see why companies in a wide variety of
industries have relied on our in-depth consumer research to grow their
businesses since 1995. You can reach Dakota Worldwide by telephone at
800-475-4505 or by e-mail.
|
What are your stores' strengths? What are their weaknesses? Where are the
growth opportunities in your markets? Learn the answers to these questions
directly from your customers with Dakota Worldwide's powerful, insightful
consumer research services. Dakota can efficiently and cost-effectively obtain
your customers' perceptions, attitudes, and suggestions about your stores and
store networks. Companies use this insightful consumer feedback to plan and
implement strategies that help them stay competitive, increase their
customers' loyalty, and leverage their investments. All of our research
services can be customized and performed on a single store department or on a
complete store network.
