LandScape 2026A · Creme de la CremeA4 American Knights
A4

American Knights

Category A · Creme de la Creme · Urban
American Knights illustration
Segment Profile

American Knights are younger, affluent urban families with strong educational and professional credentials. Married couples with children are especially common, while poverty and unemployment are unusually low. The population is more diverse than many of the other top-tier LandScape segments, and white-collar work dominates the employment base. These neighborhoods combine family formation, professional success and above-average housing wealth.

Population
4.16M
1.2% of U.S. population
Households
1.45M
1.1% of U.S. households
Income, Age & Home Value
Average Household Income · Slightly High
$174k
$0Range: $134k - $213k$500K+
Average Age · Slightly Low
36
18Range: 35 - 3872+
Average Home Value · Slightly High
$659k
$0Range: $421k - $908k$3.0M+
Home Ownership & Mortgage Risk
Ownership
66%
Average
Mortgage Risk
3.2
Average
Supporting facts, shown for completeness
Household Type & Race / Ethnicity
Household Type
Married, w/ Children 34.0% Married, no Children 28.0% Single, w/ Children 7.0% Single, no Children 5.0% Other 27.0%
Race / Ethnicity
White 61%
Asian 11%
Hispanic 14%
Black 9%
Other 6%
Education & Occupations
Education
Less than HS 4% HS Grad 40% College 33% Advanced 23%
Occupations
White Collar 77% Service 10% Blue Collar 14%
Economic Indicators
Poverty Rate
Extremely Low
Unemployment Rate
Very Low
Labor Force Participation
Average
Mortgage Risk
Average
LandScape Indices
Social Indices
Power Brokers
Slightly Low
Political Lean (Conservatism)
Slightly High
Gay Chic
Very Low
Technology Pioneer
Slightly High
Urban Views
Very Low
Health Indices
Health Zones
Slightly Low
Size Matters (BMI)
Average
Eat Your Veggies
Average
Bodies in Motion
Average
Smoker Signals
Average
Crime Indices
Robbery
Very Low
Assault
Very Low
Burglary
Average
Theft
Average
Auto Theft
Slightly Low
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