LandScape 2026B · Urban Cliff ClimbersB4 Middle of the Road
B4

Middle of the Road

Category B · Urban Cliff Climbers · Urban
Middle of the Road illustration
Segment Profile

Middle of the Road neighborhoods are younger, diverse urban communities with modest incomes, relatively affordable housing and a strong working-class presence. Family households remain important, while educational attainment is lower and blue-collar employment is more common than in the higher Urban Cliff Climbers segments. Poverty remains slightly below national levels. This is a practical, middle-market segment shaped more by everyday working households than by professional affluence.

Population
700K
0.2% of U.S. population
Households
238K
0.2% of U.S. households
Income, Age & Home Value
Average Household Income · Slightly Low
$100k
$0Range: $83k - $115k$500K+
Average Age · Slightly Low
37
18Range: 36 - 3872+
Average Home Value · Very Low
$364k
$0Range: $219k - $491k$3.0M+
Home Ownership & Mortgage Risk
Ownership
62%
Average
Mortgage Risk
3.2
Average
Supporting facts, shown for completeness
Household Type & Race / Ethnicity
Household Type
Married, w/ Children 25.0% Married, no Children 30.0% Single, w/ Children 10.0% Single, no Children 9.0% Other 27.0%
Race / Ethnicity
White 51%
Asian 6%
Hispanic 27%
Black 10%
Other 7%
Education & Occupations
Education
Less than HS 17% HS Grad 64% College 13% Advanced 6%
Occupations
White Collar 49% Service 13% Blue Collar 38%
Economic Indicators
Poverty Rate
Slightly Low
Unemployment Rate
Average
Labor Force Participation
Average
Mortgage Risk
Average
LandScape Indices
Social Indices
Power Brokers
Extremely Low
Political Lean (Conservatism)
Average
Gay Chic
Slightly Low
Technology Pioneer
Extremely Low
Urban Views
Very Low
Health Indices
Health Zones
Average
Size Matters (BMI)
Average
Eat Your Veggies
Average
Bodies in Motion
Average
Smoker Signals
Average
Crime Indices
Robbery
Slightly Low
Assault
Average
Burglary
Average
Theft
Average
Auto Theft
Slightly Low
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