LandScape 2026D · Seasoned Urban DwellersD3 Still in the Game
D3

Still in the Game

Category D · Seasoned Urban Dwellers · Urban
Still in the Game illustration
Segment Profile

Still in the Game represents mature urban households with strong residential stability but limited financial resources. Homeownership remains common even as incomes, home values and educational attainment run low. Married couples without children are prominent, while blue-collar and service work make up a meaningful share of employment. These neighborhoods reflect long-established households maintaining their footing despite greater economic pressure and lower labor-force participation.

Population
353K
0.1% of U.S. population
Households
148K
0.1% of U.S. households
Income, Age & Home Value
Average Household Income · Very Low
$68k
$0Range: $56k - $77k$500K+
Average Age · Average
45
18Range: 44 - 4672+
Average Home Value · Very Low
$274k
$0Range: $172k - $342k$3.0M+
Home Ownership & Mortgage Risk
Ownership
71%
Average
Mortgage Risk
2.8
Average
Supporting facts, shown for completeness
Household Type & Race / Ethnicity
Household Type
Married, w/ Children 15.0% Married, no Children 36.0% Single, w/ Children 7.0% Single, no Children 8.0% Other 35.0%
Race / Ethnicity
White 74%
Asian 3%
Hispanic 11%
Black 7%
Other 5%
Education & Occupations
Education
Less than HS 12% HS Grad 69% College 13% Advanced 6%
Occupations
White Collar 51% Service 16% Blue Collar 33%
Economic Indicators
Poverty Rate
Slightly High
Unemployment Rate
Average
Labor Force Participation
Slightly Low
Mortgage Risk
Average
LandScape Indices
Social Indices
Power Brokers
Very Low
Political Lean (Conservatism)
Average
Gay Chic
Slightly Low
Technology Pioneer
Extremely Low
Urban Views
Extremely Low
Health Indices
Health Zones
Average
Size Matters (BMI)
Average
Eat Your Veggies
Average
Bodies in Motion
Average
Smoker Signals
Average
Crime Indices
Robbery
Extremely Low
Assault
Very Low
Burglary
Very Low
Theft
Very Low
Auto Theft
Very Low
©2026 Synergos Technologies.