LandScape 2026F · Going it AloneF2 SM seeks SF
F2

SM seeks SF

Category F · Going it Alone · Urban
SM seeks SF illustration
Segment Profile

SM seeks SF is a younger, diverse urban segment built around singles, renters and non-family households. Incomes and home values are modest, homeownership is low and service work plays a larger role than in more affluent independent segments. Educational attainment is mixed, and financial pressure is more visible. These neighborhoods are distinguished by independent living arrangements, low ownership and a strong renter presence.

Population
7.52M
2.2% of U.S. population
Households
3.08M
2.3% of U.S. households
Income, Age & Home Value
Average Household Income · Very Low
$88k
$0Range: $71k - $107k$500K+
Average Age · Slightly Low
37
18Range: 35 - 3872+
Average Home Value · Very Low
$356k
$0Range: $208k - $475k$3.0M+
Home Ownership & Mortgage Risk
Ownership
41%
Very Low
Mortgage Risk
3
Average
Supporting facts, shown for completeness
Household Type & Race / Ethnicity
Household Type
Married, w/ Children 12.0% Married, no Children 18.0% Single, w/ Children 11.0% Single, no Children 10.0% Other 49.0%
Race / Ethnicity
White 53%
Asian 6%
Hispanic 19%
Black 14%
Other 7%
Education & Occupations
Education
Less than HS 11% HS Grad 57% College 20% Advanced 12%
Occupations
White Collar 57% Service 16% Blue Collar 27%
Economic Indicators
Poverty Rate
Slightly High
Unemployment Rate
Average
Labor Force Participation
Average
Mortgage Risk
Average
LandScape Indices
Social Indices
Power Brokers
Slightly Low
Political Lean (Conservatism)
Average
Gay Chic
Average
Technology Pioneer
Very Low
Urban Views
Slightly Low
Health Indices
Health Zones
Average
Size Matters (BMI)
Average
Eat Your Veggies
Average
Bodies in Motion
Average
Smoker Signals
Average
Crime Indices
Robbery
Average
Assault
Average
Burglary
Average
Theft
Average
Auto Theft
Average
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