LandScape 2026G · Struggling AloneG3 Solemn Widows/ers
G3

Solemn Widows/ers

Category G · Struggling Alone · Urban
Solemn Widows/ers illustration
Segment Profile

Solemn Widows/ers are mature urban households with low incomes, limited educational attainment and relatively weak connection to the labor force. Singles are common, families with children are scarce and reliance on Social Security or assistance is comparatively high. Housing values are low, and economic hardship is widespread. This segment is distinguished by older, independent households living with fewer financial and employment resources.

Population
2.67M
0.8% of U.S. population
Households
1.14M
0.9% of U.S. households
Income, Age & Home Value
Average Household Income · Extremely Low
$61k
$0Range: $49k - $72k$500K+
Average Age · Average
45
18Range: 44 - 4772+
Average Home Value · Extremely Low
$232k
$0Range: $143k - $292k$3.0M+
Home Ownership & Mortgage Risk
Ownership
64%
Average
Mortgage Risk
2.6
Slightly Low
Supporting facts, shown for completeness
Household Type & Race / Ethnicity
Household Type
Married, w/ Children 10.0% Married, no Children 26.0% Single, w/ Children 10.0% Single, no Children 12.0% Other 42.0%
Race / Ethnicity
White 70%
Asian 1%
Hispanic 8%
Black 15%
Other 6%
Education & Occupations
Education
Less than HS 15% HS Grad 69% College 11% Advanced 5%
Occupations
White Collar 48% Service 16% Blue Collar 36%
Economic Indicators
Poverty Rate
Very High
Unemployment Rate
Slightly High
Labor Force Participation
Slightly Low
Mortgage Risk
Slightly Low
LandScape Indices
Social Indices
Power Brokers
Extremely Low
Political Lean (Conservatism)
Average
Gay Chic
Slightly Low
Technology Pioneer
Extremely Low
Urban Views
Extremely Low
Health Indices
Health Zones
Average
Size Matters (BMI)
Average
Eat Your Veggies
Average
Bodies in Motion
Average
Smoker Signals
Average
Crime Indices
Robbery
Extremely Low
Assault
Slightly Low
Burglary
Very Low
Theft
Very Low
Auto Theft
Extremely Low
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