LandScape 2026J · Retired in the SuburbsJ1 Stocks and Scholars
J1

Stocks and Scholars

Category J · Retired in the Suburbs · Suburban
Stocks and Scholars illustration
Segment Profile

Stocks and Scholars are affluent, highly educated suburban homeowners with a strong concentration of married couples without children at home. White-collar careers dominate, housing wealth is substantial and economic hardship is exceptionally rare. The household profile is mature and settled rather than child-centered. This segment combines accumulated wealth, educational attainment and long-term homeownership in some of LandScape's most financially secure suburban communities.

Population
2.63M
0.8% of U.S. population
Households
987K
0.7% of U.S. households
Income, Age & Home Value
Average Household Income · Very High
$205k
$0Range: $162k - $251k$500K+
Average Age · Average
46
18Range: 43 - 4872+
Average Home Value · Very High
$872k
$0Range: $598k - $1.1M$3.0M+
Home Ownership & Mortgage Risk
Ownership
86%
Slightly High
Mortgage Risk
3
Average
Supporting facts, shown for completeness
Household Type & Race / Ethnicity
Household Type
Married, w/ Children 24.0% Married, no Children 47.0% Single, w/ Children 3.0% Single, no Children 4.0% Other 21.0%
Race / Ethnicity
White 76%
Asian 9%
Hispanic 7%
Black 3%
Other 5%
Education & Occupations
Education
Less than HS 2% HS Grad 33% College 36% Advanced 29%
Occupations
White Collar 82% Service 8% Blue Collar 10%
Economic Indicators
Poverty Rate
Extremely Low
Unemployment Rate
Very Low
Labor Force Participation
Average
Mortgage Risk
Average
LandScape Indices
Social Indices
Power Brokers
Very High
Political Lean (Conservatism)
Slightly High
Gay Chic
Very Low
Technology Pioneer
Slightly High
Urban Views
Extremely Low
Health Indices
Health Zones
Average
Size Matters (BMI)
Average
Eat Your Veggies
Average
Bodies in Motion
Average
Smoker Signals
Average
Crime Indices
Robbery
Very Low
Assault
Very Low
Burglary
Slightly Low
Theft
Slightly Low
Auto Theft
Very Low
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