Culture

Cultural identity of an area is often the product of the population’s Ethnicity, Ancestry, Language, and Religious Beliefs. This report will cover these areas for the Eugene-Springfield-Salem, OR Market.

Ethnicity

Racial groups in the US often include White, Black, Asian, and Other. In a similar context whether or not a person is of Hispanic origin is also typically a defining characteristic of ethnic identity. The following reports look at 5 ethnic categories, Hispanic, and non-Hispanic: White, Black, Asian, and Other.

Largest Ethnicity - White

The White Ethnicity makes up the largest share of the Population in the Eugene-Springfield-Salem, OR Market at 74.5%. This is yields a location quotient of 1.28 time the national average. Subsequently the Eugene-Springfield-Salem, OR Market ranks 69th in the proportion of White Population across STI Markets.

Ethnicity Proportion in Market

Figure 11: Ethnicity Proportion in Market

Notable Ethnicity - Other

The proportion of Other Population in the Eugene-Springfield-Salem, OR Market is notable. This ethnicity comprises 7.6% of the market’s population, yielding a location quotient of 1.43 time the national average. Subsequently the Eugene-Springfield-Salem, OR Market ranks 27th in the proportion of Other Population across STI Markets.

Sub-Market Ethnic Dispersion

Ethnicity Thematic

Figure 12: Ethnicity Thematic

Ancestry

Ancestral origin across the US is quite varied with small communities existing from most parts of the world. Many of the smaller Ancestry groups are combined to “other” categories from the predominate larger ancestral region. Unclassified amount is also high among those that don’t know or give their ancestry or give a response that is uncommon. These categories will be excluded from the following reports and include the Other Hispanic, Other Asian, Other European, Other, and Unclassified Ancestries.

Largest Ancestries - Mexican, German, and British

Large ancestries in the Eugene-Springfield-Salem, OR Market include Mexican, German, and British . These ancestries make up 12.4%, 10.4%, and 8.4% of the total population, respectively. When comparing to national proportions, the British ancestry is the most notable with a location quotient of 1.58 the proportion of this ancestry ranks 33rd across STI Markets.

Sub-Market Ancestry Dispersion

Looking at those 3 Ancestries, which are most prevalent across the market.

Ancestry Thematic

Figure 13: Ancestry Thematic

Other Notable Ancestries - Scandinavian, Hawaiian PI, and Dutch

The Eugene-Springfield-Salem, OR Market is also home to a larger than average share of people with Scandinavian, Hawaiian PI, and Dutch Ancestries. These ancestries account for 4.7%, 0.4%, and 1% of the population, respectively. With location quotient of 2.76, 2, and 2 the Scandinavian, Hawaiian PI, and Dutch Ancestries rank 25th, 15th, and 16th across STI Markets, respectively.

Language

English is the predominate language across the US. There are however a number of other languages spoken depending on the market. Languages considered in this report include the Spanish, French, German, Slavic, Other Indo Euro, Chinese, Korean, Vietnamese, Other Asian, Tagalog, Arabic, and Other languages. The following is a look at the degree and dispersion of Non-English languages and language groups spoken in the Eugene-Springfield-Salem, OR market.

Non-English Languages - Spanish, Other Asian, and Slavic

The most widely spoken Non-English Languages in the Eugene-Springfield-Salem, OR Market include Spanish, Other Asian, and Slavic . These languages make up 9.4%, 0.7%, and 0.5% of the over 5 population, respectively. When comparing to national proportions, the Slavic language is the most notable with a location quotient of 0.71 the proportion of this language ranks 32nd across STI Markets.

Sub-Market Language Dispersion

Looking at those 3 languages, which are most prevalent across the market.

Language Thematic

Figure 14: Language Thematic

Other Notable Languages - None

Religion

71% of the population in the Eugene-Springfield-Salem, OR Market is of unknown religious affiliation. This category is generally made up of those that are not religiously affiliated, though a small fraction may represent dharmic religions. This level of unknown religious affiliation ranks 4th across STI Markets. The following looks at the remaining 29% of the population that are affiliated.

It should also be noted that nationally approximately half of the religiously affiliated population would be considered Christian Protestant. This classification however encompasses many denominations with various beliefs and practices. We have subsequently grouped these church congregations by denomination and by a classification of Mainline and Evangelical disposition. You will see these groups described with ML and E respectively where a breakout by denomination is given and in other cases they are listed in total as simply Mainline or Evangelical.

Laregest Religions - Evangelical, Catholic, and Mainline

The 3 largest main religions in the Eugene-Springfield-Salem, OR Market are Evangelical, Catholic, and Mainline . These religions make up 35.5%, 29.8%, and 18.5% of the affiliated population, respectively. When comparing to national proportions, the Evangelical religion is the most notable with a location quotient of 1.41 the proportion of this religion ranks 60th across STI Markets.

Religous Proportion in the Market

Figure 15: Religous Proportion in the Market

Sub-Market Religious Dispersion

In the following map we look at those 3 largest religions and then group the remaining into a “Other” category.

Religous Thematic

Figure 16: Religous Thematic

Other Notable Religions - Mormon

The Eugene-Springfield-Salem, OR Market is also home to a larger than average share of Mormon religiously affiliated Population. This religious group accounts for 14.4% of the religiously affiliated Population. With a location quotient of 3.51 the Mormon religion ranks 12th across STI Markets.