Culture
Cultural identity of an area is often the product of the population’s Ethnicity, Ancestry, Language, and Religious Beliefs. This report will cover these areas for the Portland-Salem, OR-WA Market.
Ethnicity
Racial groups in the US often include White, Black, Asian, and Other. In a similar context whether or not a person is of Hispanic origin is also typically a defining characteristic of ethnic identity. The following reports look at 5 ethnic categories, Hispanic, and non-Hispanic: White, Black, Asian, and Other.
Largest Ethnicity - White
The White Ethnicity makes up the largest share of the Population in the Portland-Salem, OR-WA Market at 70.5%. This is yields a location quotient of 1.2 time the national average. Subsequently the Portland-Salem, OR-WA Market ranks 81st in the proportion of White Population across STI Markets.
Figure 11: Ethnicity Proportion in Market
Notable Ethnicity - Other
The proportion of Other Population in the Portland-Salem, OR-WA Market is notable. This ethnicity comprises 7.6% of the market’s population, yielding a location quotient of 1.49 time the national average. Subsequently the Portland-Salem, OR-WA Market ranks 23rd in the proportion of Other Population across STI Markets.
Ancestry
Ancestral origin across the US is quite varied with small communities existing from most parts of the world. Many of the smaller Ancestry groups are combined to “other” categories from the predominate larger ancestral region. Unclassified amount is also high among those that don’t know or give their ancestry or give a response that is uncommon. These categories will be excluded from the following reports and include the Other Hispanic, Other Asian, Other European, Other, and Unclassified Ancestries.
Largest Ancestries - Mexican, German, and Scotch Irish
Large ancestries in the Portland-Salem, OR-WA Market include Mexican, German, and Scotch Irish . These ancestries make up 9.7%, 9.7%, and 7.6% of the total population, respectively. When comparing to national proportions, the German ancestry is the most notable with a location quotient of 1.23 the proportion of this ancestry ranks 61st across STI Markets.
Language
English is the predominate language across the US. There are however a number of other languages spoken depending on the market. Languages considered in this report include the Spanish, French, German, Slavic, Other Indo Euro, Chinese, Korean, Vietnamese, Other Asian, Tagalog, Arabic, and Other languages. The following is a look at the degree and dispersion of Non-English languages and language groups spoken in the Portland-Salem, OR-WA market.
Non-English Languages - German, Spanish, and Other
The most widely spoken Non-English Languages in the Portland-Salem, OR-WA Market include German, Spanish, and Other . These languages make up 9.7%, 8%, and 7.6% of the over 5 population, respectively. When comparing to national proportions, the Other language is the most notable with a location quotient of 1.49 the proportion of this language ranks 23rd across STI Markets.
Sub-Market Language Dispersion
Looking at those 3 languages, which are most prevalent across the market.
Figure 14: Language Thematic
Other Notable Languages - French, Other Asian, and Korean
The Portland-Salem, OR-WA Market is also home to a larger than average share of people who speak French, Other Asian, and Korean languages. These languages account for 1.5%, 0.5%, and 0.6% of the over 5 population, respectively. With location quotient of 1.25, 1.25, and 1.2 the French, Other Asian, and Korean languages rank 36th, 21st, and 17th across STI Markets, respectively.
Religion
70% of the population in the Portland-Salem, OR-WA Market is of unknown religious affiliation. This category is generally made up of those that are not religiously affiliated, though a small fraction may represent dharmic religions. This level of unknown religious affiliation ranks 5th across STI Markets. The following looks at the remaining 30% of the population that are affiliated.
It should also be noted that nationally approximately half of the religiously affiliated population would be considered Christian Protestant. This classification however encompasses many denominations with various beliefs and practices. We have subsequently grouped these church congregations by denomination and by a classification of Mainline and Evangelical disposition. You will see these groups described with ML and E respectively where a breakout by denomination is given and in other cases they are listed in total as simply Mainline or Evangelical.
Laregest Religions - Catholic, Evangelical, and Mainline
The 3 largest main religions in the Portland-Salem, OR-WA Market are Catholic, Evangelical, and Mainline . These religions make up 36.3%, 27.3%, and 18.4% of the affiliated population, respectively. When comparing to national proportions, the Evangelical religion is the most notable with a location quotient of 1.09 the proportion of this religion ranks 78th across STI Markets.
Figure 15: Religous Proportion in the Market
Sub-Market Religious Dispersion
In the following map we look at those 3 largest religions and then group the remaining into a “Other” category.
Figure 16: Religous Thematic
Other Notable Religions - Mormon and Orthodox
The Portland-Salem, OR-WA Market is also home to a larger than average share of Mormon and Orthodox religiously affiliated Population. These religious groups account for 13.2% and 1.5% of the religiously affiliated Population, respectively. With location quotient of 3.22 and 1.36 the Mormon and Orthodox religions rank 16th and 20th across STI Markets, respectively.