Income
Household Income (HHI)
Median HHI - $137,561
With a Median Household Income of $137,561 the San Francisco-Santa Rosa, CA Market ranks 2nd across STI Markets.
Income Distribtuion Line
Below the multi-colored line represents the same data for household income in the San Francisco-Santa Rosa, CA market, but more equally lays out the distribution of population versus the income level, correcting for differences in size of income ranges. You will also notice that after 200k the income ranges are scaled down so the focus is more centered on the more numerous Households making under 200k. The black line represents the National Income Distribution for comparison.
Figure 38: Income Distribution Line
HH Income by Age of Head of Householder
HHI Age under 25 - $128,952
With an Average Household Income for those head of householders aged under 25 of $128,952 the San Francisco-Santa Rosa, CA market ranks 2nd across STI Markets.
Figure 41: HHI 00to25 Thematic
HHI Age 25 to 45 - $217,949
With an Average Household Income for those head of householders aged 25 to 45 of $217,949 the San Francisco-Santa Rosa, CA market ranks 2nd across STI Markets.
Figure 42: HHI 25to45 Thematic
HH Income by Age of Head of Householder
HHI White - $205,106
With an Average Household Income for those head of householders Non-Hispanic White of $205,106 the San Francisco-Santa Rosa, CA market ranks 2nd across STI Markets.
Figure 46: HHI white Thematic
HHI Black - $139,272
With an Average Household Income for those head of householders identifying as Non-Hispanic Black of $139,272 the San Francisco-Santa Rosa, CA market ranks 3rd across STI Markets.
Figure 47: HHI black Thematic
HHI Asian - $216,578
With an Average Household Income for those head of householders identifying as Non-Hispanic Asian of $216,578 the San Francisco-Santa Rosa, CA market ranks 2nd across STI Markets.
Figure 48: HHI asian Thematic
Disposible Income - $123,616
Disposable income is defined here as Household Income after accounting for Federal, State, and Local taxes. The Average Household Disposable Income is $123,616 which ranks 2nd across STI Markets.
This is a drop of $71,840, or 36.76%, overall this percentage drop ranks 2nd across STI Markets.
Figure 51: Disposible Income VS HH Income
Purple = 15% decrease, Blue = 25% decrease, Green = 35% decrease, Orange = 45% decrease, Red = 55% decrease
Discretionary Income - $86,706
Discretionary income goes a step further. It takes Disposable Income, which already accounts for taxes, and accounts for the typical cost of Food, Housing, and Clothing. The Average Household Discretionary Income is $86,706 which ranks 3rd across STI Markets.
This is a drop of $108,750, or 55.64%, overall this percentage drop ranks 3rd across STI Markets.
Figure 52: Discretionary Income VS HH Income
Purple = 15% decrease, Blue = 25% decrease, Green = 35% decrease, Orange = 45% decrease, Red = 55% decrease