Income
Household Income (HHI)
Median HHI - $108,563
With a Median Household Income of $108,563 the Santa Barbara-San Luis Obispo, CA Market ranks 12th across STI Markets.
Income Distribtuion Line
Below the multi-colored line represents the same data for household income in the Santa Barbara-San Luis Obispo, CA market, but more equally lays out the distribution of population versus the income level, correcting for differences in size of income ranges. You will also notice that after 200k the income ranges are scaled down so the focus is more centered on the more numerous Households making under 200k. The black line represents the National Income Distribution for comparison.

Figure 38: Income Distribution Line
HH Income by Age of Head of Householder
HHI Age under 25 - $77,714
With an Average Household Income for those head of householders aged under 25 of $77,714 the Santa Barbara-San Luis Obispo, CA market ranks 25th across STI Markets.

Figure 41: HHI 00to25 Thematic
HHI Age 25 to 45 - $157,912
With an Average Household Income for those head of householders aged 25 to 45 of $157,912 the Santa Barbara-San Luis Obispo, CA market ranks 9th across STI Markets.

Figure 42: HHI 25to45 Thematic
HH Income by Age of Head of Householder
HHI White - $154,410
With an Average Household Income for those head of householders Non-Hispanic White of $154,410 the Santa Barbara-San Luis Obispo, CA market ranks 11th across STI Markets.

Figure 46: HHI white Thematic
HHI Black - $140,815
With an Average Household Income for those head of householders identifying as Non-Hispanic Black of $140,815 the Santa Barbara-San Luis Obispo, CA market ranks 3rd across STI Markets.

Figure 47: HHI black Thematic
HHI Asian - $155,536
With an Average Household Income for those head of householders identifying as Non-Hispanic Asian of $155,536 the Santa Barbara-San Luis Obispo, CA market ranks 19th across STI Markets.

Figure 48: HHI asian Thematic
Disposible Income - $105,374
Disposable income is defined here as Household Income after accounting for Federal, State, and Local taxes. The Average Household Disposable Income is $105,374 which ranks 12th across STI Markets.
This is a drop of $44,584, or 29.73%, overall this percentage drop ranks 8th across STI Markets.

Figure 51: Disposible Income VS HH Income
Purple = 15% decrease, Blue = 25% decrease, Green = 35% decrease, Orange = 45% decrease, Red = 55% decrease
Discretionary Income - $78,270
Discretionary income goes a step further. It takes Disposable Income, which already accounts for taxes, and accounts for the typical cost of Food, Housing, and Clothing. The Average Household Discretionary Income is $78,270 which ranks 14th across STI Markets.
This is a drop of $71,688, or 47.81%, overall this percentage drop ranks 8th across STI Markets.

Figure 52: Discretionary Income VS HH Income
Purple = 15% decrease, Blue = 25% decrease, Green = 35% decrease, Orange = 45% decrease, Red = 55% decrease