LandScape 2026B · Urban Cliff ClimbersB1 Charmed Life
B1

Charmed Life

Category B · Urban Cliff Climbers · Urban
Charmed Life illustration
Segment Profile

Charmed Life neighborhoods are younger, family-oriented urban communities with solid incomes and relatively little economic hardship. Married couples with children are especially common, while singles and non-family households are less prevalent. Residents are well represented in white-collar occupations and tend to have stronger educational credentials than many middle-market segments. The overall profile is one of young families with solid resources and comparatively low levels of economic distress.

Population
1.25M
0.4% of U.S. population
Households
405K
0.3% of U.S. households
Income, Age & Home Value
Average Household Income · Average
$138k
$0Range: $112k - $164k$500K+
Average Age · Slightly Low
36
18Range: 35 - 3872+
Average Home Value · Average
$552k
$0Range: $353k - $746k$3.0M+
Home Ownership & Mortgage Risk
Ownership
73%
Average
Mortgage Risk
3.3
Average
Supporting facts, shown for completeness
Household Type & Race / Ethnicity
Household Type
Married, w/ Children 33.0% Married, no Children 31.0% Single, w/ Children 7.0% Single, no Children 6.0% Other 23.0%
Race / Ethnicity
White 66%
Asian 6%
Hispanic 15%
Black 7%
Other 7%
Education & Occupations
Education
Less than HS 6% HS Grad 50% College 28% Advanced 17%
Occupations
White Collar 69% Service 11% Blue Collar 20%
Economic Indicators
Poverty Rate
Extremely Low
Unemployment Rate
Slightly Low
Labor Force Participation
Average
Mortgage Risk
Average
LandScape Indices
Social Indices
Power Brokers
Very Low
Political Lean (Conservatism)
Slightly High
Gay Chic
Very Low
Technology Pioneer
Average
Urban Views
Extremely Low
Health Indices
Health Zones
Slightly Low
Size Matters (BMI)
Average
Eat Your Veggies
Average
Bodies in Motion
Average
Smoker Signals
Average
Crime Indices
Robbery
Very Low
Assault
Very Low
Burglary
Average
Theft
Average
Auto Theft
Very Low
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