LandScape 2026B · Urban Cliff ClimbersB2 Sitting Pretty
B2

Sitting Pretty

Category B · Urban Cliff Climbers · Urban
Sitting Pretty illustration
Segment Profile

Sitting Pretty is a younger, diverse urban segment defined by family households and broadly middle-market economics. Married couples with children are common, while non-family households are relatively rare. Educational attainment and white-collar employment are solid without reaching the levels seen in more affluent segments. These neighborhoods combine moderate household resources with comparatively low poverty and unemployment.

Population
3.91M
1.1% of U.S. population
Households
1.33M
1.0% of U.S. households
Income, Age & Home Value
Average Household Income · Average
$130k
$0Range: $105k - $152k$500K+
Average Age · Slightly Low
36
18Range: 34 - 3872+
Average Home Value · Average
$480k
$0Range: $321k - $606k$3.0M+
Home Ownership & Mortgage Risk
Ownership
67%
Average
Mortgage Risk
3.3
Average
Supporting facts, shown for completeness
Household Type & Race / Ethnicity
Household Type
Married, w/ Children 32.0% Married, no Children 28.0% Single, w/ Children 8.0% Single, no Children 6.0% Other 24.0%
Race / Ethnicity
White 56%
Asian 7%
Hispanic 19%
Black 11%
Other 6%
Education & Occupations
Education
Less than HS 7% HS Grad 54% College 26% Advanced 14%
Occupations
White Collar 67% Service 12% Blue Collar 21%
Economic Indicators
Poverty Rate
Very Low
Unemployment Rate
Slightly Low
Labor Force Participation
Average
Mortgage Risk
Average
LandScape Indices
Social Indices
Power Brokers
Very Low
Political Lean (Conservatism)
Slightly High
Gay Chic
Very Low
Technology Pioneer
Average
Urban Views
Very Low
Health Indices
Health Zones
Average
Size Matters (BMI)
Average
Eat Your Veggies
Average
Bodies in Motion
Average
Smoker Signals
Average
Crime Indices
Robbery
Very Low
Assault
Slightly Low
Burglary
Average
Theft
Average
Auto Theft
Very Low
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