LandScape 2026C · Urban Cliff DwellersC2 Managing Business
C2

Managing Business

Category C · Urban Cliff Dwellers · Urban
Managing Business illustration
Segment Profile

Managing Business neighborhoods are established urban communities where married couples without children are especially prominent. Household income and homeownership sit near the middle of the market, economic hardship is limited, and the workforce leans white-collar without being highly elite. Educational attainment is also close to the middle. Compared with more family-focused urban segments, Managing Business is distinguished by mature couples and a settled residential profile.

Population
4.89M
1.4% of U.S. population
Households
1.86M
1.4% of U.S. households
Income, Age & Home Value
Average Household Income · Average
$116k
$0Range: $99k - $134k$500K+
Average Age · Average
42
18Range: 40 - 4372+
Average Home Value · Slightly Low
$450k
$0Range: $282k - $608k$3.0M+
Home Ownership & Mortgage Risk
Ownership
74%
Average
Mortgage Risk
3.1
Average
Supporting facts, shown for completeness
Household Type & Race / Ethnicity
Household Type
Married, w/ Children 19.0% Married, no Children 37.0% Single, w/ Children 6.0% Single, no Children 8.0% Other 30.0%
Race / Ethnicity
White 67%
Asian 6%
Hispanic 15%
Black 7%
Other 6%
Education & Occupations
Education
Less than HS 8% HS Grad 58% College 22% Advanced 12%
Occupations
White Collar 63% Service 13% Blue Collar 25%
Economic Indicators
Poverty Rate
Very Low
Unemployment Rate
Slightly Low
Labor Force Participation
Average
Mortgage Risk
Average
LandScape Indices
Social Indices
Power Brokers
Very Low
Political Lean (Conservatism)
Average
Gay Chic
Slightly Low
Technology Pioneer
Slightly Low
Urban Views
Very Low
Health Indices
Health Zones
Average
Size Matters (BMI)
Average
Eat Your Veggies
Average
Bodies in Motion
Average
Smoker Signals
Average
Crime Indices
Robbery
Very Low
Assault
Slightly Low
Burglary
Slightly Low
Theft
Average
Auto Theft
Very Low
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