LandScape 2026C · Urban Cliff DwellersC3 Nest Builders
C3

Nest Builders

Category C · Urban Cliff Dwellers · Urban
Nest Builders illustration
Segment Profile

Nest Builders are family-oriented urban neighborhoods where households with children are especially important. Homeownership remains common even though incomes and home values are more modest, giving the segment a practical, established feel. Educational attainment and professional employment are somewhat below the national middle, but poverty remains relatively contained. These communities are defined by families putting down roots without the higher incomes of the more affluent urban segments.

Population
2.21M
0.6% of U.S. population
Households
816K
0.6% of U.S. households
Income, Age & Home Value
Average Household Income · Slightly Low
$98k
$0Range: $81k - $112k$500K+
Average Age · Average
40
18Range: 39 - 4272+
Average Home Value · Very Low
$374k
$0Range: $237k - $465k$3.0M+
Home Ownership & Mortgage Risk
Ownership
71%
Average
Mortgage Risk
3.1
Average
Supporting facts, shown for completeness
Household Type & Race / Ethnicity
Household Type
Married, w/ Children 30.0% Married, no Children 25.0% Single, w/ Children 10.0% Single, no Children 6.0% Other 29.0%
Race / Ethnicity
White 62%
Asian 5%
Hispanic 17%
Black 10%
Other 6%
Education & Occupations
Education
Less than HS 10% HS Grad 62% College 19% Advanced 10%
Occupations
White Collar 58% Service 14% Blue Collar 28%
Economic Indicators
Poverty Rate
Slightly Low
Unemployment Rate
Average
Labor Force Participation
Average
Mortgage Risk
Average
LandScape Indices
Social Indices
Power Brokers
Very Low
Political Lean (Conservatism)
Average
Gay Chic
Slightly Low
Technology Pioneer
Very Low
Urban Views
Extremely Low
Health Indices
Health Zones
Average
Size Matters (BMI)
Average
Eat Your Veggies
Average
Bodies in Motion
Average
Smoker Signals
Average
Crime Indices
Robbery
Very Low
Assault
Slightly Low
Burglary
Slightly Low
Theft
Slightly Low
Auto Theft
Very Low
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