LandScape 2026I · Married in the SuburbsI2 Great Generations
I2

Great Generations

Category I · Married in the Suburbs · Suburban
Great Generations illustration
Segment Profile

Great Generations are affluent suburban families with high homeownership, strong educational attainment and a heavily white-collar workforce. Married couples with children dominate the household mix, while poverty and unemployment are exceptionally low. Compared with Bonds and Babies, the profile is slightly less affluent but still firmly upper-tier. These neighborhoods represent successful families established in high-value suburban communities.

Population
6.60M
1.9% of U.S. population
Households
2.22M
1.7% of U.S. households
Income, Age & Home Value
Average Household Income · Very High
$190k
$0Range: $153k - $225k$500K+
Average Age · Average
39
18Range: 38 - 4172+
Average Home Value · Slightly High
$698k
$0Range: $498k - $858k$3.0M+
Home Ownership & Mortgage Risk
Ownership
80%
Slightly High
Mortgage Risk
3.1
Average
Supporting facts, shown for completeness
Household Type & Race / Ethnicity
Household Type
Married, w/ Children 40.0% Married, no Children 29.0% Single, w/ Children 7.0% Single, no Children 4.0% Other 20.0%
Race / Ethnicity
White 64%
Asian 12%
Hispanic 12%
Black 7%
Other 6%
Education & Occupations
Education
Less than HS 4% HS Grad 38% College 34% Advanced 24%
Occupations
White Collar 78% Service 9% Blue Collar 13%
Economic Indicators
Poverty Rate
Extremely Low
Unemployment Rate
Very Low
Labor Force Participation
Average
Mortgage Risk
Average
LandScape Indices
Social Indices
Power Brokers
Average
Political Lean (Conservatism)
Slightly High
Gay Chic
Very Low
Technology Pioneer
Very High
Urban Views
Extremely Low
Health Indices
Health Zones
Average
Size Matters (BMI)
Average
Eat Your Veggies
Average
Bodies in Motion
Average
Smoker Signals
Average
Crime Indices
Robbery
Very Low
Assault
Very Low
Burglary
Slightly Low
Theft
Slightly Low
Auto Theft
Very Low
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