LandScape 2026I · Married in the Suburbs
I

Married in the Suburbs

Category I · 5 segments
Category Profile

Married in the Suburbs is built around married households, strong homeownership and generally solid economic resources. The category includes both family-centered neighborhoods with children and established couples without children at home. Educational attainment is strong, white-collar employment is common and poverty remains low across the group. These segments represent a broad range of comfortable suburban households united by marriage, ownership and an established residential profile.

5 of 5 · Suburban
Population
23.69M
across this category
Households
8.31M
across this category
Income, Age & Home Value
Average Household Income
$164K
$0Range: $126K - $231K$500K+
Average Age
40
18Range: 39 - 4172+
Average Home Value
$611K
$0Range: $473K - $871K$3.0M+
Home Ownership & Mortgage Risk
Ownership
78%
Mortgage Risk
3.1
Population-weighted averages across this category's segments
Household Type & Race / Ethnicity
Household Type
Married, w/ Children 30.6% Married, no Children 34.7% Single, w/ Children 6.2% Single, no Children 5.6% Other 22.9%
Race / Ethnicity
White 64.6%
Asian 9.1%
Hispanic 12.6%
Black 7.7%
Other 6.0%
Education & Occupations
Education
Less than HS 4.7% HS Grad 45.6% College 30.0% Advanced 19.7%
Occupations
White Collar 73.4% Service 10.2% Blue Collar 16.4%
Segments in this Category
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