LandScape 2026I · Married in the SuburbsI4 Kith and Kin
I4

Kith and Kin

Category I · Married in the Suburbs · Suburban
Kith and Kin illustration
Segment Profile

Kith and Kin neighborhoods are established suburban communities with a strong family orientation and high homeownership. Married couples with children are common, household resources are solid and poverty is very low. Educational attainment and white-collar employment are above the middle of the market without reaching elite levels. These are comfortable, established family neighborhoods built around ownership, work and long-term community ties.

Population
2.96M
0.9% of U.S. population
Households
1.02M
0.8% of U.S. households
Income, Age & Home Value
Average Household Income · Average
$133k
$0Range: $114k - $150k$500K+
Average Age · Average
39
18Range: 38 - 4172+
Average Home Value · Average
$502k
$0Range: $369k - $622k$3.0M+
Home Ownership & Mortgage Risk
Ownership
78%
Slightly High
Mortgage Risk
3.2
Average
Supporting facts, shown for completeness
Household Type & Race / Ethnicity
Household Type
Married, w/ Children 35.0% Married, no Children 29.0% Single, w/ Children 8.0% Single, no Children 6.0% Other 22.0%
Race / Ethnicity
White 62%
Asian 7%
Hispanic 15%
Black 9%
Other 6%
Education & Occupations
Education
Less than HS 6% HS Grad 53% College 26% Advanced 15%
Occupations
White Collar 68% Service 11% Blue Collar 20%
Economic Indicators
Poverty Rate
Extremely Low
Unemployment Rate
Slightly Low
Labor Force Participation
Average
Mortgage Risk
Average
LandScape Indices
Social Indices
Power Brokers
Very Low
Political Lean (Conservatism)
Slightly High
Gay Chic
Very Low
Technology Pioneer
Average
Urban Views
Extremely Low
Health Indices
Health Zones
Average
Size Matters (BMI)
Average
Eat Your Veggies
Average
Bodies in Motion
Average
Smoker Signals
Average
Crime Indices
Robbery
Very Low
Assault
Very Low
Burglary
Slightly Low
Theft
Slightly Low
Auto Theft
Very Low
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