LandScape 2026L · Working with NatureL4 Farmers Circle
L4

Farmers Circle

Category L · Working with Nature · Rural
Farmers Circle illustration
Segment Profile

Farmers Circle is a modest-income rural segment with high homeownership, a strong married-couple presence and a substantial blue-collar workforce. Educational attainment is concentrated at the high-school level, and labor-force participation is somewhat lower than average. Housing remains affordable, helping preserve residential stability despite limited household resources. These communities are defined by traditional rural households and practical, work-centered economic lives.

Population
6.05M
1.8% of U.S. population
Households
2.46M
1.9% of U.S. households
Income, Age & Home Value
Average Household Income · Very Low
$87k
$0Range: $76k - $96k$500K+
Average Age · Average
45
18Range: 44 - 4672+
Average Home Value · Very Low
$304k
$0Range: $213k - $366k$3.0M+
Home Ownership & Mortgage Risk
Ownership
82%
Slightly High
Mortgage Risk
2.6
Slightly Low
Supporting facts, shown for completeness
Household Type & Race / Ethnicity
Household Type
Married, w/ Children 17.0% Married, no Children 40.0% Single, w/ Children 6.0% Single, no Children 7.0% Other 30.0%
Race / Ethnicity
White 86%
Asian 0%
Hispanic 4%
Black 4%
Other 5%
Education & Occupations
Education
Less than HS 10% HS Grad 70% College 13% Advanced 7%
Occupations
White Collar 52% Service 12% Blue Collar 36%
Economic Indicators
Poverty Rate
Average
Unemployment Rate
Average
Labor Force Participation
Slightly Low
Mortgage Risk
Slightly Low
LandScape Indices
Social Indices
Power Brokers
Extremely Low
Political Lean (Conservatism)
Slightly High
Gay Chic
Very Low
Technology Pioneer
Extremely Low
Urban Views
Extremely Low
Health Indices
Health Zones
Average
Size Matters (BMI)
Average
Eat Your Veggies
Average
Bodies in Motion
Average
Smoker Signals
Average
Crime Indices
Robbery
Extremely Low
Assault
Very Low
Burglary
Very Low
Theft
Very Low
Auto Theft
Extremely Low
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