LandScape 2026L · Working with Nature
L

Working with Nature

Category L · 5 segments
Category Profile

Working with Nature represents established rural households closely tied to practical work, homeownership and long-term residence. Married couples are common, educational attainment is concentrated around high school, and blue-collar occupations feature prominently across much of the category. Household resources range from prosperous Land Barons to much more constrained Crops and Tractors. The group reflects rural communities where work, housing and local economic conditions are closely intertwined.

5 of 5 · Rural
Population
26.21M
across this category
Households
10.45M
across this category
Income, Age & Home Value
Average Household Income
$119K
$0Range: $68K - $159K$500K+
Average Age
45
18Range: 45 - 4672+
Average Home Value
$449K
$0Range: $256K - $632K$3.0M+
Home Ownership & Mortgage Risk
Ownership
84%
Mortgage Risk
2.8
Population-weighted averages across this category's segments
Household Type & Race / Ethnicity
Household Type
Married, w/ Children 19.0% Married, no Children 42.4% Single, w/ Children 4.9% Single, no Children 6.0% Other 27.6%
Race / Ethnicity
White 86.5%
Asian 0.7%
Hispanic 5.0%
Black 2.8%
Other 5.0%
Education & Occupations
Education
Less than HS 7.5% HS Grad 63.3% College 18.4% Advanced 10.7%
Occupations
White Collar 58.8% Service 11.0% Blue Collar 30.2%
Segments in this Category
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