LandScape 2026L · Working with NatureL1 Land Barons
L1

Land Barons

Category L · Working with Nature · Rural
Land Barons illustration
Segment Profile

Land Barons are prosperous, highly owner-occupied rural communities dominated by married couples, especially those without children at home. Household resources are strong, poverty is low and residents have comparatively solid educational and professional credentials for a rural segment. The population is highly settled and overwhelmingly homeowner-based. This segment represents the most financially secure end of LandScape's traditional working-rural spectrum.

Population
9.15M
2.7% of U.S. population
Households
3.56M
2.7% of U.S. households
Income, Age & Home Value
Average Household Income · Slightly High
$159k
$0Range: $126k - $186k$500K+
Average Age · Average
46
18Range: 44 - 4872+
Average Home Value · Slightly High
$632k
$0Range: $404k - $806k$3.0M+
Home Ownership & Mortgage Risk
Ownership
86%
Slightly High
Mortgage Risk
3
Average
Supporting facts, shown for completeness
Household Type & Race / Ethnicity
Household Type
Married, w/ Children 21.0% Married, no Children 45.0% Single, w/ Children 4.0% Single, no Children 5.0% Other 25.0%
Race / Ethnicity
White 86%
Asian 1%
Hispanic 6%
Black 2%
Other 5%
Education & Occupations
Education
Less than HS 5% HS Grad 54% College 25% Advanced 16%
Occupations
White Collar 67% Service 10% Blue Collar 23%
Economic Indicators
Poverty Rate
Extremely Low
Unemployment Rate
Slightly Low
Labor Force Participation
Average
Mortgage Risk
Average
LandScape Indices
Social Indices
Power Brokers
Average
Political Lean (Conservatism)
Average
Gay Chic
Very Low
Technology Pioneer
Slightly Low
Urban Views
Extremely Low
Health Indices
Health Zones
Average
Size Matters (BMI)
Average
Eat Your Veggies
Average
Bodies in Motion
Average
Smoker Signals
Average
Crime Indices
Robbery
Extremely Low
Assault
Very Low
Burglary
Very Low
Theft
Very Low
Auto Theft
Extremely Low
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