LandScape 2026L · Working with NatureL2 Fertile Acres
L2

Fertile Acres

Category L · Working with Nature · Rural
Fertile Acres illustration
Segment Profile

Fertile Acres are established rural communities with high homeownership, married-couple households and broadly middle-market finances. Educational attainment is concentrated around high school, while blue-collar work is more common than in Land Barons. Poverty and unemployment remain relatively low. These neighborhoods reflect a steady rural middle class built around ownership, work and long-term ties to place.

Population
8.73M
2.5% of U.S. population
Households
3.50M
2.7% of U.S. households
Income, Age & Home Value
Average Household Income · Average
$110k
$0Range: $96k - $122k$500K+
Average Age · Average
45
18Range: 44 - 4772+
Average Home Value · Slightly Low
$400k
$0Range: $274k - $485k$3.0M+
Home Ownership & Mortgage Risk
Ownership
84%
Slightly High
Mortgage Risk
2.8
Average
Supporting facts, shown for completeness
Household Type & Race / Ethnicity
Household Type
Married, w/ Children 19.0% Married, no Children 42.0% Single, w/ Children 5.0% Single, no Children 6.0% Other 28.0%
Race / Ethnicity
White 88%
Asian 1%
Hispanic 5%
Black 2%
Other 5%
Education & Occupations
Education
Less than HS 7% HS Grad 66% College 17% Advanced 9%
Occupations
White Collar 57% Service 11% Blue Collar 32%
Economic Indicators
Poverty Rate
Very Low
Unemployment Rate
Slightly Low
Labor Force Participation
Average
Mortgage Risk
Average
LandScape Indices
Social Indices
Power Brokers
Very Low
Political Lean (Conservatism)
Slightly High
Gay Chic
Very Low
Technology Pioneer
Very Low
Urban Views
Extremely Low
Health Indices
Health Zones
Average
Size Matters (BMI)
Average
Eat Your Veggies
Average
Bodies in Motion
Average
Smoker Signals
Average
Crime Indices
Robbery
Extremely Low
Assault
Very Low
Burglary
Very Low
Theft
Very Low
Auto Theft
Extremely Low
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