LandScape 2026K · Living with Nature
K

Living with Nature

Category K · 7 segments
Category Profile

Living with Nature brings together rural households with high homeownership and a strong married-household orientation. The category spans prosperous communities, middle-market working households and neighborhoods facing much tighter economic conditions. Education often centers on high school, while blue-collar work is prominent in several segments. Despite those differences, the common thread is a rural lifestyle in which ownership, practical work and long-term ties to place shape the household profile.

7 of 7 · Rural
Population
18.42M
across this category
Households
6.73M
across this category
Income, Age & Home Value
Average Household Income
$109K
$0Range: $72K - $164K$500K+
Average Age
40
18Range: 36 - 4272+
Average Home Value
$371K
$0Range: $243K - $573K$3.0M+
Home Ownership & Mortgage Risk
Ownership
79%
Mortgage Risk
2.8
Population-weighted averages across this category's segments
Household Type & Race / Ethnicity
Household Type
Married, w/ Children 24.5% Married, no Children 36.8% Single, w/ Children 6.7% Single, no Children 6.4% Other 25.7%
Race / Ethnicity
White 78.9%
Asian 1.0%
Hispanic 10.5%
Black 4.5%
Other 5.1%
Education & Occupations
Education
Less than HS 11.0% HS Grad 64.6% College 16.2% Advanced 8.2%
Occupations
White Collar 55.7% Service 11.5% Blue Collar 32.8%
Segments in this Category
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