LandScape 2026K · Living with NatureK1 Country Villas
K1

Country Villas

Category K · Living with Nature · Rural
Country Villas illustration
Segment Profile

Country Villas are quiet rural neighborhoods with the strongest income, discretionary resources and homeownership profile in the Living with Nature category. Residents are predominantly White, married households are common and non-family households are rare. Poverty and unemployment are very low, and crime indices are consistently low. The segment combines a rural setting with unusually strong household resources and ownership.

Population
2.74M
0.8% of U.S. population
Households
973K
0.7% of U.S. households
Income, Age & Home Value
Average Household Income · Slightly High
$164k
$0Range: $131k - $187k$500K+
Average Age · Average
41
18Range: 40 - 4272+
Average Home Value · Average
$573k
$0Range: $356k - $711k$3.0M+
Home Ownership & Mortgage Risk
Ownership
82%
Slightly High
Mortgage Risk
3
Average
Supporting facts, shown for completeness
Household Type & Race / Ethnicity
Household Type
Married, w/ Children 29.0% Married, no Children 38.0% Single, w/ Children 5.0% Single, no Children 5.0% Other 22.0%
Race / Ethnicity
White 80%
Asian 2%
Hispanic 9%
Black 4%
Other 5%
Education & Occupations
Education
Less than HS 6% HS Grad 54% College 25% Advanced 15%
Occupations
White Collar 67% Service 10% Blue Collar 23%
Economic Indicators
Poverty Rate
Extremely Low
Unemployment Rate
Very Low
Labor Force Participation
Average
Mortgage Risk
Average
LandScape Indices
Social Indices
Power Brokers
Very Low
Political Lean (Conservatism)
Slightly High
Gay Chic
Very Low
Technology Pioneer
Slightly Low
Urban Views
Extremely Low
Health Indices
Health Zones
Average
Size Matters (BMI)
Average
Eat Your Veggies
Average
Bodies in Motion
Average
Smoker Signals
Average
Crime Indices
Robbery
Extremely Low
Assault
Very Low
Burglary
Very Low
Theft
Very Low
Auto Theft
Extremely Low
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