LandScape 2026K · Living with NatureK2 Pastoral Vistas
K2

Pastoral Vistas

Category K · Living with Nature · Rural
Pastoral Vistas illustration
Segment Profile

Pastoral Vistas are rural communities built around homeowners and married couples, particularly those without children at home. Household finances are broadly middle-market, educational attainment leans toward high school and poverty remains relatively low. These neighborhoods combine high ownership and married-couple households with moderate resources rather than the stronger financial profile seen at the top of the rural category.

Population
4.92M
1.4% of U.S. population
Households
1.82M
1.4% of U.S. households
Income, Age & Home Value
Average Household Income · Average
$117k
$0Range: $101k - $130k$500K+
Average Age · Average
41
18Range: 40 - 4372+
Average Home Value · Very Low
$391k
$0Range: $268k - $471k$3.0M+
Home Ownership & Mortgage Risk
Ownership
81%
Slightly High
Mortgage Risk
2.9
Average
Supporting facts, shown for completeness
Household Type & Race / Ethnicity
Household Type
Married, w/ Children 24.0% Married, no Children 38.0% Single, w/ Children 6.0% Single, no Children 6.0% Other 25.0%
Race / Ethnicity
White 83%
Asian 1%
Hispanic 8%
Black 4%
Other 5%
Education & Occupations
Education
Less than HS 8% HS Grad 65% College 18% Advanced 9%
Occupations
White Collar 59% Service 11% Blue Collar 30%
Economic Indicators
Poverty Rate
Very Low
Unemployment Rate
Slightly Low
Labor Force Participation
Average
Mortgage Risk
Average
LandScape Indices
Social Indices
Power Brokers
Extremely Low
Political Lean (Conservatism)
Slightly High
Gay Chic
Very Low
Technology Pioneer
Very Low
Urban Views
Extremely Low
Health Indices
Health Zones
Average
Size Matters (BMI)
Average
Eat Your Veggies
Average
Bodies in Motion
Average
Smoker Signals
Average
Crime Indices
Robbery
Extremely Low
Assault
Very Low
Burglary
Very Low
Theft
Very Low
Auto Theft
Extremely Low
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