LandScape 2026K · Living with NatureK5 Rough and Ready
K5

Rough and Ready

Category K · Living with Nature · Rural
Rough and Ready illustration
Segment Profile

Rough and Ready neighborhoods are lower-income rural communities with affordable housing, substantial homeownership and a strong blue-collar workforce. Educational attainment is limited, labor-force participation is somewhat weaker and economic hardship is more visible than in the higher Living with Nature segments. Married couples still form much of the household base. The defining contrast is low financial capacity paired with relatively deep residential roots.

Population
1.91M
0.6% of U.S. population
Households
727K
0.6% of U.S. households
Income, Age & Home Value
Average Household Income · Very Low
$72k
$0Range: $61k - $81k$500K+
Average Age · Average
41
18Range: 40 - 4272+
Average Home Value · Extremely Low
$250k
$0Range: $171k - $300k$3.0M+
Home Ownership & Mortgage Risk
Ownership
76%
Average
Mortgage Risk
2.6
Slightly Low
Supporting facts, shown for completeness
Household Type & Race / Ethnicity
Household Type
Married, w/ Children 20.0% Married, no Children 35.0% Single, w/ Children 8.0% Single, no Children 8.0% Other 29.0%
Race / Ethnicity
White 79%
Asian 0%
Hispanic 8%
Black 6%
Other 6%
Education & Occupations
Education
Less than HS 14% HS Grad 71% College 10% Advanced 5%
Occupations
White Collar 48% Service 13% Blue Collar 39%
Economic Indicators
Poverty Rate
Slightly High
Unemployment Rate
Average
Labor Force Participation
Slightly Low
Mortgage Risk
Slightly Low
LandScape Indices
Social Indices
Power Brokers
Extremely Low
Political Lean (Conservatism)
Slightly High
Gay Chic
Very Low
Technology Pioneer
Extremely Low
Urban Views
Extremely Low
Health Indices
Health Zones
Average
Size Matters (BMI)
Average
Eat Your Veggies
Average
Bodies in Motion
Average
Smoker Signals
Slightly High
Crime Indices
Robbery
Extremely Low
Assault
Very Low
Burglary
Very Low
Theft
Very Low
Auto Theft
Extremely Low
©2026 Synergos Technologies.