LandScape 2026K · Living with NatureK6 The Outback
K6

The Outback

Category K · Living with Nature · Rural
The Outback illustration
Segment Profile

The Outback is a lower-income rural segment with a distinctly working-class employment base. Blue-collar jobs are common, educational attainment is low and poverty is elevated. Housing values are among the lowest in LandScape, though homeownership remains meaningful. These communities combine practical work and low-cost housing with substantial economic constraints.

Population
341K
0.1% of U.S. population
Households
126K
0.1% of U.S. households
Income, Age & Home Value
Average Household Income · Very Low
$72k
$0Range: $58k - $84k$500K+
Average Age · Average
41
18Range: 40 - 4272+
Average Home Value · Extremely Low
$243k
$0Range: $156k - $294k$3.0M+
Home Ownership & Mortgage Risk
Ownership
72%
Average
Mortgage Risk
2.6
Slightly Low
Supporting facts, shown for completeness
Household Type & Race / Ethnicity
Household Type
Married, w/ Children 21.0% Married, no Children 34.0% Single, w/ Children 8.0% Single, no Children 9.0% Other 28.0%
Race / Ethnicity
White 66%
Asian 1%
Hispanic 22%
Black 7%
Other 4%
Education & Occupations
Education
Less than HS 29% HS Grad 59% College 8% Advanced 4%
Occupations
White Collar 45% Service 13% Blue Collar 42%
Economic Indicators
Poverty Rate
Very High
Unemployment Rate
Average
Labor Force Participation
Slightly Low
Mortgage Risk
Slightly Low
LandScape Indices
Social Indices
Power Brokers
Extremely Low
Political Lean (Conservatism)
Slightly High
Gay Chic
Very Low
Technology Pioneer
Extremely Low
Urban Views
Extremely Low
Health Indices
Health Zones
Average
Size Matters (BMI)
Average
Eat Your Veggies
Average
Bodies in Motion
Average
Smoker Signals
Average
Crime Indices
Robbery
Extremely Low
Assault
Very Low
Burglary
Very Low
Theft
Very Low
Auto Theft
Extremely Low
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