LandScape 2026O · SpecialtiesO4 Doublewides
O4

Doublewides

Category O · Specialties · Rural
Doublewides illustration
Segment Profile

Doublewides is a diverse rural, working-class segment with low incomes and very affordable housing but comparatively solid homeownership. Educational attainment is limited, blue-collar employment is prominent and poverty is elevated. The population includes a substantial Hispanic presence and more nontraditional households than many rural segments. These communities pair low housing costs and ownership with significant constraints on earnings and educational opportunity.

Population
5.61M
1.6% of U.S. population
Households
2.03M
1.5% of U.S. households
Income, Age & Home Value
Average Household Income · Very Low
$81k
$0Range: $59k - $97k$500K+
Average Age · Average
40
18Range: 37 - 4472+
Average Home Value · Extremely Low
$228k
$0Range: $131k - $290k$3.0M+
Home Ownership & Mortgage Risk
Ownership
72%
Average
Mortgage Risk
2.6
Slightly Low
Supporting facts, shown for completeness
Household Type & Race / Ethnicity
Household Type
Married, w/ Children 17.0% Married, no Children 27.0% Single, w/ Children 12.0% Single, no Children 12.0% Other 31.0%
Race / Ethnicity
White 51%
Asian 2%
Hispanic 32%
Black 11%
Other 5%
Education & Occupations
Education
Less than HS 21% HS Grad 65% College 9% Advanced 4%
Occupations
White Collar 44% Service 15% Blue Collar 42%
Economic Indicators
Poverty Rate
Slightly High
Unemployment Rate
Average
Labor Force Participation
Average
Mortgage Risk
Slightly Low
LandScape Indices
Social Indices
Power Brokers
Extremely Low
Political Lean (Conservatism)
Average
Gay Chic
Slightly Low
Technology Pioneer
Extremely Low
Urban Views
Extremely Low
Health Indices
Health Zones
Average
Size Matters (BMI)
Average
Eat Your Veggies
Average
Bodies in Motion
Average
Smoker Signals
Average
Crime Indices
Robbery
Extremely Low
Assault
Slightly Low
Burglary
Slightly Low
Theft
Very Low
Auto Theft
Very Low
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