LandScape 2026O · Specialties
O

Specialties

Category O · 7 segments
Category Profile

Specialties is intentionally different from the other LandScape categories. Its segments are grouped not because they share one household or economic profile, but because each represents a distinctive pattern that does not fit neatly elsewhere. The category ranges from affluent older homeowners and highly diverse urban households to renter-heavy young adults, group-quarter populations and rural manufactured-home communities. Its purpose is to preserve these unusual profiles rather than force them into broader classifications.

4 of 7 · Urban
1 of 7 · Rural
Population
31.66M
across this category
Households
11.69M
across this category
Income, Age & Home Value
Average Household Income
$112K
$0Range: $81K - $160K$500K+
Average Age
45
18Range: 25 - 5872+
Average Home Value
$574K
$0Range: $228K - $1.1M$3.0M+
Home Ownership & Mortgage Risk
Ownership
65%
Mortgage Risk
2.8
Population-weighted averages across this category's segments
Household Type & Race / Ethnicity
Household Type
Married, w/ Children 13.7% Married, no Children 32.6% Single, w/ Children 5.7% Single, no Children 8.3% Other 39.7%
Race / Ethnicity
White 60.5%
Asian 11.9%
Hispanic 14.4%
Black 8.2%
Other 5.0%
Education & Occupations
Education
Less than HS 11.2% HS Grad 53.7% College 20.1% Advanced 15.0%
Occupations
White Collar 61.2% Service 14.9% Blue Collar 23.9%
Segments in this Category
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