LandScape 2026O · SpecialtiesO7 Collegian
O7

Collegian

Category O · Specialties · Urban
Collegian illustration
Segment Profile

Collegian neighborhoods are exceptionally young, renter-heavy urban communities dominated by singles and non-family households. Educational attainment is high, service employment is common and households with children are rare. Reported incomes are low and poverty is high. The segment is distinguished by the unusual combination of very young residents, strong educational attainment, low homeownership and limited household resources.

Population
4.06M
1.2% of U.S. population
Households
854K
0.6% of U.S. households
Income, Age & Home Value
Average Household Income · Very Low
$81k
$0Range: $44k - $123k$500K+
Average Age · Very Low
25
18Range: 22 - 3072+
Average Home Value · Slightly Low
$467k
$0Range: $173k - $565k$3.0M+
Home Ownership & Mortgage Risk
Ownership
28%
Extremely Low
Mortgage Risk
2.4
Slightly Low
Supporting facts, shown for completeness
Household Type & Race / Ethnicity
Household Type
Married, w/ Children 5.0% Married, no Children 11.0% Single, w/ Children 4.0% Single, no Children 5.0% Other 75.0%
Race / Ethnicity
White 61%
Asian 11%
Hispanic 11%
Black 12%
Other 5%
Education & Occupations
Education
Less than HS 6% HS Grad 40% College 27% Advanced 27%
Occupations
White Collar 61% Service 26% Blue Collar 13%
Economic Indicators
Poverty Rate
Extremely High
Unemployment Rate
Very High
Labor Force Participation
Slightly Low
Mortgage Risk
Slightly Low
LandScape Indices
Social Indices
Power Brokers
Very Low
Political Lean (Conservatism)
Slightly Low
Gay Chic
Slightly Low
Technology Pioneer
Very Low
Urban Views
Average
Health Indices
Health Zones
Average
Size Matters (BMI)
Average
Eat Your Veggies
Average
Bodies in Motion
Average
Smoker Signals
Average
Crime Indices
Robbery
Slightly Low
Assault
Very Low
Burglary
Average
Theft
Average
Auto Theft
Average
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