Income
Household Income (HHI)
Median HHI - $69,993
With a Median Household Income of $69,993 the Wichita Falls-Sherman-Lawton, TX-OK Market ranks 124th across STI Markets.
Income Distribtuion Line
Below the multi-colored line represents the same data for household income in the Wichita Falls-Sherman-Lawton, TX-OK market, but more equally lays out the distribution of population versus the income level, correcting for differences in size of income ranges. You will also notice that after 200k the income ranges are scaled down so the focus is more centered on the more numerous Households making under 200k. The black line represents the National Income Distribution for comparison.
Figure 38: Income Distribution Line
HH Income by Age of Head of Householder
HHI Age under 25 - $58,152
With an Average Household Income for those head of householders aged under 25 of $58,152 the Wichita Falls-Sherman-Lawton, TX-OK market ranks 120th across STI Markets.
Figure 41: HHI 00to25 Thematic
HHI Age 25 to 45 - $97,670
With an Average Household Income for those head of householders aged 25 to 45 of $97,670 the Wichita Falls-Sherman-Lawton, TX-OK market ranks 137th across STI Markets.
Figure 42: HHI 25to45 Thematic
HH Income by Age of Head of Householder
HHI White - $98,024
With an Average Household Income for those head of householders Non-Hispanic White of $98,024 the Wichita Falls-Sherman-Lawton, TX-OK market ranks 133rd across STI Markets.
Figure 46: HHI white Thematic
HHI Black - $73,363
With an Average Household Income for those head of householders identifying as Non-Hispanic Black of $73,363 the Wichita Falls-Sherman-Lawton, TX-OK market ranks 103rd across STI Markets.
Figure 47: HHI black Thematic
HHI Asian - $89,806
With an Average Household Income for those head of householders identifying as Non-Hispanic Asian of $89,806 the Wichita Falls-Sherman-Lawton, TX-OK market ranks 153rd across STI Markets.
Figure 48: HHI asian Thematic
Disposible Income - $75,518
Disposable income is defined here as Household Income after accounting for Federal, State, and Local taxes. The Average Household Disposable Income is $75,518 which ranks 122nd across STI Markets.
This is a drop of $17,817, or 19.09%, overall this percentage drop ranks 148th across STI Markets.
Figure 51: Disposible Income VS HH Income
Purple = 15% decrease, Blue = 25% decrease, Green = 35% decrease, Orange = 45% decrease, Red = 55% decrease
Discretionary Income - $55,003
Discretionary income goes a step further. It takes Disposable Income, which already accounts for taxes, and accounts for the typical cost of Food, Housing, and Clothing. The Average Household Discretionary Income is $55,003 which ranks 113th across STI Markets.
This is a drop of $38,332, or 41.07%, overall this percentage drop ranks 148th across STI Markets.
Figure 52: Discretionary Income VS HH Income
Purple = 15% decrease, Blue = 25% decrease, Green = 35% decrease, Orange = 45% decrease, Red = 55% decrease