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Tell Me More
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Complete Market Data -- from Height to Depth to Width
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Having an information-rich database of a market is one thing, managing all of
that data is another. STI: Markets addresses both of your needs. This
comprehensive market database takes the drudgery out of data management
by automatically incorporating all of the data you need to successfully
study, review, and appraise any market in the U.S., and create high-quality,
detailed maps faster and smarter. We've already integrated all appropriate
geographic layers with 120+ demographic variables, and made each one
accessible with the click-of-a-button. This unique, sophisticated database
is the most complete, easy-to-use, yet cost-effective, market file available
in the geographic information systems (GIS) industry.
STI: Markets take market data far beyond the boundaries imposed by other
market data packages, by ensuring complete coverage of each of our uniquely
defined "market areas" at all levels. If you look at a market as having
three dimensions -- height, depth, and width -- STI: Markets provide the
maximum coverage of each dimension, all in one easy-to-use, flexible package
that lets you analyze your current and potential market areas and create
presentation-quality maps.
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Market Height: Over 70 Geographic Layers
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To begin with, STI: Markets ensure the maximum level of data "height" in
your markets, because it consists of over 70 geographic layers, such as
street networks, waterways, and landmarks. These can be highlighted
individually or included in your maps according to your specific
classification needs. STI: Markets include an up-to-date street layer
with completely accurate street names, standardized abbreviations, and
accurate address ranges. This allows you to achieve the highest level
of geocoding results available with any street file. All map layers are
based on the 2000 TIGER files. STI: Markets' street files offer completely
up-to-date and highly detailed data, ensure significantly greater geocoding
results -- with hit rates in excess of 90% -- and easier road segment labeling.
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Market Depth: Over 120 Demographic Variables
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Along with the highest level of layers, STI: Markets ensure the greatest
"depth" of demographic data, such as age, income, and ethnicity. And,
unlike any other market file, it completely integrates this data with
each appropriate layer. This means you won't have to buy the standard
geographic features and become a programmer to build them into your maps
yourself -- STI: Markets has already done it for you. For maximum convenience
and cost-savings, STI: Markets come with over 120 standard U.S. Census Bureau
demographic variables already built in, yet it's flexible enough to allow the
variables to be completely customized. Plus, you may conveniently incorporate
your own in-house or specialty data, ensuring all your market data needs are
met. Because your successful use of market files relies on effective data
management, STI: Markets' complete data integration assures you the highest
level of success.
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Market Width: Edge-to-Edge Coverage with No Data Gaps
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The geographic area of STI: Markets are based on actual retail activity.
This ensures you the maximum "width" of your target markets, which reaches
far beyond the limitations of the traditional county file deliverable.
As a result, each market includes one or more cities and their surrounding
counties, giving you the most complete geographic and demographic coverage
of your entire market orientation. STI: Markets' market areas are comparable,
yet larger, in size than ADIs (area dominant influence), an industry standard.
By filling in the geographic gaps, businesses get complete pictures of their
entire market areas. This edge-to-edge market coverage allows you to make
significantly better strategic business decisions, especially in the
underserved, but often booming, outlying communities.
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Complete, Accurate Market Data in One Cost-Effective Package
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Not only do STI: Markets provide the most complete market area coverage
available, but they also provide easy and convenient data access, adhere
to the highest levels of accuracy, and are competitively priced. Because
the geographic layers and demographic data are already integrated, STI:
Markets' file management system has been designed to ensure the maximum
ease-of-use. At the click-of-a-button, you can open all of the data files
associated with a particular market area including the key cities and
surrounding counties, rather than opening each file individually. As a
result, you'll be able to create high-quality maps and reports faster
and more efficiently than ever before.
Not only does a STI: Market have the easiest and most accurate data sets,
it is also the most cost effective market data available. STI: Markets
are the only market data files to provide you all of these features in
one comprehensive package which can meet all of your market analysis
needs -- from geocoding customers for market share, to locating customers
in new subdivisions, to performing superior site selection work. You can
purchase each market area, which includes over 70 geographic layers and
over 120 demographic variables associated with many of those layers, for
only $500*. This level of data coverage at this price, gives you an
incredibly cost-effective market data solution.
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STI Innovation at Work
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When you're entering a new market or working with an existing one, do you
limit yourself to an area covered by a county? Of course not, and neither
does our market data, because STI: Market data is market focused! After
talking with several executives, STI's team of interface designers and
developers determined that to perform at the highest level, markets needed
to be larger than any traditionally available. What's more, they needed to
include all the necessary data and efficiently manage it. Comprehensive
ness and accessibility are the hallmarks of this innovative GIS tool -- which
is helping businesses more effectively analyze their current markets and
strategically move into new trade areas.
* subject to change
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If you've ever been frustrated by the limitations of your market areas -- including
having only a small selection of geographic layers, limited demographic variables,
or too many data gaps -- you'll want to take a good look at STI: Markets. We think
you'll like all that you can see with our comprehensive market database. For one
thing, no other market file is more complete. You'll get the maximum number of
geographic layers, fully integrated with 120+ demographic variables, and you'll
get much larger market areas. On average they are twice as large as traditional
MSAs (metropolitan statistical area).
