Discussion Briefs

Short Discussion Topics to Put You "In the Know"

Datums? Geocoding? Lifestyle segmentation? If you're new to the world of marketing research or geographic information systems (GIS), the industry's jargon and processes can be as mysterious as the geographic and demographic characteristics of your markets. Fortunately for you, in our quest to develop our minds, we are always looking at the our world and asking, "What the blazes does that mean?" Come along on our adventure as we explore datums, geocoding, and other mysteries in the wide, wonderful world of marketing research - where nothing is quite as you expect it to be, usually.

STI: Events

ICSC 2018 Research Connections
Oct 28-31, 2018
Los Angeles, CA



Mark your calendars for the coming:
STI: PopStats Research Conference
Apr 8-10, 2019
Ft. Worth, TX



ICSC RECon 2019
May 19-22, 2019
Las Vegas, NV