LandScape 2026

A household segmentation system for the U.S. market.

72 lifestyle segments organized into 15 categories, each profiled across income, housing, education, occupation, and social, health, and crime indices — built from national demographic and economic data.

72

Segments

15

Categories

344.14M

Population Covered

131.60M

Households

Browse by category

A – O · 15 categories

A 6 segments · Urban

Creme de la Creme

Creme de la Creme brings together affluent urban households with strong incomes, expensive homes and high educational attainment. White-collar work is prominent, poverty and unemployment are low, and married households form much of the category’s core. Some segments center on families with children, while others lean toward established couples without children at home. Across the group, substantial household resources and professional success are the defining themes.

View category page →

View 6 segments

B 6 segments · Urban

Urban Cliff Climbers

Urban Cliff Climbers are younger, family-oriented urban households building their lives through work and earnings. Married couples with children are common, while the category spans a broad mix of educational backgrounds and white- and blue-collar occupations. Some segments have comfortable middle-market resources; others face tighter budgets and more modest housing. What connects them is a practical, work-centered urban lifestyle with family formation at its core.

View category page →

View 6 segments

C 5 segments · Urban

Urban Cliff Dwellers

Urban Cliff Dwellers are established urban households with a strong mix of homeowners, married couples and working families. Household resources generally sit in the middle of the market, while education and occupation vary across the segments. Some neighborhoods are more family-centered; others are dominated by couples without children. The category reflects households managing the everyday demands of work, housing and family life with moderate rather than exceptional resources.

View category page →

View 5 segments

D 3 segments · Urban

Seasoned Urban Dwellers

Seasoned Urban Dwellers are mature urban homeowners with a strong presence of married couples without children at home. The category spans households with comfortable resources as well as those facing greater financial pressure, while educational attainment tends to center around high school and some college. Homeownership remains an important anchor throughout. These neighborhoods reflect established households moving through later stages of working life with varying levels of economic security.

View category page →

View 3 segments

E 3 segments · Urban

Thriving Alone

Thriving Alone describes affluent, highly educated urban households built around independence rather than traditional family structure. Singles and non-family households are prominent, children are uncommon, and white-collar careers support strong household resources. Homeownership varies substantially across the category, from established homeowners to younger renter-heavy neighborhoods. The shared profile is one of professional success, urban living and independent household structures.

View category page →

View 3 segments

F 4 segments · Urban

Going it Alone

Going it Alone centers on independent urban households with more moderate resources. Singles, unmarried adults and non-family households are common, while married families with children are less prevalent. Incomes, housing values and educational attainment are generally modest, and homeownership varies from renter-heavy neighborhoods to more established older households. The category captures adults living outside traditional two-adult family structures across a range of life stages.

View category page →

View 4 segments

G 3 segments · Urban

Struggling Alone

Struggling Alone represents urban households with limited financial resources and a high concentration of single parents and other unmarried households. Educational attainment is limited, blue-collar and service work play important roles, and housing values and homeownership are generally low. Poverty is high across the category. The segments range from younger parents to older independent adults, but all share significant economic constraints.

View category page →

View 3 segments

H 3 segments · Suburban

Single in the Suburbs

Single in the Suburbs brings independent and nontraditional household structures into a suburban setting. Residents are generally younger and diverse, with singles and unmarried parents playing a larger role than in more traditional suburban categories. Homeownership and household resources are modest, while education and occupation vary meaningfully across the segments. The category combines suburban geography with younger household structures and comparatively limited housing wealth.

View category page →

View 3 segments

I 5 segments · Suburban

Married in the Suburbs

Married in the Suburbs is built around married households, strong homeownership and generally solid economic resources. The category includes both family-centered neighborhoods with children and established couples without children at home. Educational attainment is strong, white-collar employment is common and poverty remains low across the group. These segments represent a broad range of comfortable suburban households united by marriage, ownership and an established residential profile.

View category page →

View 5 segments

J 3 segments · Suburban

Retired in the Suburbs

Retired in the Suburbs consists of mature, owner-oriented suburban households with a strong concentration of married couples without children at home. Homeownership is high, educational attainment is solid and white-collar backgrounds are common. Household resources range from affluent to more middle-market, but economic hardship remains limited. The category reflects established suburban households with substantial housing ownership and relatively little emphasis on child-centered family life.

View category page →

View 3 segments

K 7 segments · Rural

Living with Nature

Living with Nature brings together rural households with high homeownership and a strong married-household orientation. The category spans prosperous communities, middle-market working households and neighborhoods facing much tighter economic conditions. Education often centers on high school, while blue-collar work is prominent in several segments. Despite those differences, the common thread is a rural lifestyle in which ownership, practical work and long-term ties to place shape the household profile.

View category page →

View 7 segments

L 5 segments · Rural

Working with Nature

Working with Nature represents established rural households closely tied to practical work, homeownership and long-term residence. Married couples are common, educational attainment is concentrated around high school, and blue-collar occupations feature prominently across much of the category. Household resources range from prosperous Land Barons to much more constrained Crops and Tractors. The group reflects rural communities where work, housing and local economic conditions are closely intertwined.

View category page →

View 5 segments

M 5 segments · Urban

Black Gateway

Black Gateway brings together predominantly Black urban neighborhoods across a wide range of household and economic circumstances. The category includes more established homeowners as well as communities facing substantial pressure from low incomes, unemployment and limited housing wealth. Household structure, education and occupation also vary, from more traditional households to large shares of singles and unmarried parents. The result is a diverse set of Black urban communities rather than a single socioeconomic profile.

View category page →

View 5 segments

N 6 segments · Urban

Mundo Latino

Mundo Latino represents predominantly Hispanic urban neighborhoods with varied family structures, ages and levels of household resources. Family life is central in several segments, while others have larger shares of singles and nontraditional households. Blue-collar work is common, educational attainment is generally modest and homeownership varies widely. The category captures distinct Hispanic urban communities whose shared ethnic profile sits alongside meaningful differences in work, housing and household composition.

View category page →

View 6 segments

O 7 segments · Mostly Urban

Specialties

Specialties is intentionally different from the other LandScape categories. Its segments are grouped not because they share one household or economic profile, but because each represents a distinctive pattern that does not fit neatly elsewhere. The category ranges from affluent older homeowners and highly diverse urban households to renter-heavy young adults, group-quarter populations and rural manufactured-home communities. Its purpose is to preserve these unusual profiles rather than force them into broader classifications.

View category page →

View 7 segments

Explore all segments

Showing segments

A1 Creme de la Creme

Empire Builders

A2 Creme de la Creme

Grand Masters

A3 Creme de la Creme

Marquis Class

A4 Creme de la Creme

American Knights

A5 Creme de la Creme

Urban Squires

A6 Creme de la Creme

Regents

B1 Urban Cliff Climbers

Charmed Life

B2 Urban Cliff Climbers

Sitting Pretty

B3 Urban Cliff Climbers

Kindred Spirit

B4 Urban Cliff Climbers

Middle of the Road

B5 Urban Cliff Climbers

White Collar Status

B6 Urban Cliff Climbers

Blue Collar Starts

C1 Urban Cliff Dwellers

Social Whirls

C2 Urban Cliff Dwellers

Managing Business

C3 Urban Cliff Dwellers

Nest Builders

C4 Urban Cliff Dwellers

Gainfully employed

C5 Urban Cliff Dwellers

Strapped

D1 Seasoned Urban Dwellers

Gray Eminence

D2 Seasoned Urban Dwellers

Fall Years

D3 Seasoned Urban Dwellers

Still in the Game

E1 Thriving Alone

Gurus

E2 Thriving Alone

Wizards

E3 Thriving Alone

Apprentices

F1 Going it Alone

Hard Act to Follow

F2 Going it Alone

SM seeks SF

F3 Going it Alone

Solo Acts

F4 Going it Alone

Down But Not Out

G1 Struggling Alone

Urban Moms/Dads

G2 Struggling Alone

Apron Strings/Hard Hats

G3 Struggling Alone

Solemn Widows/ers

H1 Single in the Suburbs

Educated Earners

H2 Single in the Suburbs

Suburban Singles

H3 Single in the Suburbs

Proud Parent

I1 Married in the Suburbs

Bonds and Babies

I2 Married in the Suburbs

Great Generations

I3 Married in the Suburbs

Couples with Capital

I4 Married in the Suburbs

Kith and Kin

I5 Married in the Suburbs

Sublime Suburbia

J1 Retired in the Suburbs

Stocks and Scholars

J2 Retired in the Suburbs

Marmalade and Money

J3 Retired in the Suburbs

Stately Suburbs

K1 Living with Nature

Country Villas

K2 Living with Nature

Pastoral Vistas

K3 Living with Nature

Terra Firma

K4 Living with Nature

Stock in Trade

K5 Living with Nature

Rough and Ready

K6 Living with Nature

The Outback

K7 Living with Nature

Cornucopia

L1 Working with Nature

Land Barons

L2 Working with Nature

Fertile Acres

L3 Working with Nature

Breadbasket

L4 Working with Nature

Farmers Circle

L5 Working with Nature

Crops and Tractors

M1 Black Gateway

Black Gentry

M2 Black Gateway

Standing Tall

M3 Black Gateway

Still Standing

M4 Black Gateway

Pushing Through

M5 Black Gateway

Between jobs

N1 Mundo Latino

Anos de Quinceanera

N2 Mundo Latino

Los Padres

N3 Mundo Latino

Los Novios

N4 Mundo Latino

Los Padrinos

N5 Mundo Latino

Los Solteros

N6 Mundo Latino

Los Trabajadores

Golden Heritage

East Meets West

Group Quarters

Doublewides

Centurions

Legacy Years

Collegian

What Is LandScape?

A household segmentation system that groups the U.S. population into 72 lifestyle segments across 15 categories, built for research and planning use.

Built On Robust Data

Every segment is profiled from national demographic and economic data across income, housing, education, occupation, and social, health, and crime indices.

Put LandScape To Work

Browse by category or filter across all segments to find the household profiles most relevant to your market or audience.