Discussion Briefs

Short Discussion Topics to Put You "In the Know"

Datums? Geocoding? Lifestyle segmentation? If you're new to the world of marketing research or geographic information systems (GIS), the industry's jargon and processes can be as mysterious as the geographic and demographic characteristics of your markets. Fortunately for you, in our quest to develop our minds, we are always looking at the our world and asking, "What the blazes does that mean?" Come along on our adventure as we explore datums, geocoding, and other mysteries in the wide, wonderful world of marketing research - where nothing is quite as you expect it to be, usually.

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