STI: Market Outlook

Identify Consumer Demand Gaps in Your Trade Areas

In your trade areas is current consumer demand for products higher than the current supply? Knowing the answer could help your company discover opportunity gaps and capitalize on unmet demand for products — especially in fast-growing trade areas.

There are sales gaps in every U.S. market — in other words, consumer product needs and wants that are not being met. Finding these unmet demands in your trade areas requires precise analysis. STI: Market Outlook delivers the supply and demand insight you need to take proactive steps to meet real and accurate consumer demands as they exist today.

When you choose Market Outlook, you gain dependable supply and demand insight, the first-mover advantage, and an ideal companion to other STI data products.

• Measures annual retail sales and expenditures by common retail categories and product lines. Market Outlook provides a direct comparison between annual retail sales and consumer spending in 31 retail segments for both supply and demand, as identified by NAICS (the North American Industry Classification System). It also provides supply and demand insight for over 40 retail product categories. Further, it provides recent year's demand historical data for a total of nearly 300 variables.
• Helps you capitalize on unmet product demand and opportunities — especially in fast growing markets. In the consumer world, it's all about first-come, first-serve. When you proactively identify demand gaps in your markets, you gain the first-mover advantage, thereby, increasing your chances of winning greater consumer mind- and pocket-share.
• Provides the companion data to STI: Spending Patterns. Spending Patterns tells businesses how much consumers are willing to spend on common consumer products, such as a loaf of bread. Market Outlook reveals the other side of the coin by comparing the current supply to the current demand. Together, these two products provide in-depth insight into consumer spending and demand.

A critical question of every business is — or should be — what consumer household purchasing demands are not being met that we can supply? Retail businesses today can profit greatly from learning the answers to this question with precise and real-world insight from Market Outlook.

What can STI: Market Outlook help you build today?

STI: Market Outlook Features and Benefits

With STI: Market Outlook's wide range of features, your company can achieve several valuable benefits.

Test STI: Market Outlook in Your Trade Area

Gain every advantage from today's leading consumer supply and demand data — and find consumer demand gaps in your trade areas.

To test-drive STI: Market Outlook in your market of choice, contact us today for a free block-group level sample.

Announcements