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STI: PopStats™ 
Expand Your Research to New Levels of Market, Location, and Consumer Insight
Today, market research demands precision. It requires keen market knowledge to
make the most profitable location-focused decisions, such as where to open new
stores, when to close existing stores, and how to identify new business
opportunities. Every research variable needs to be dependable— especially
population estimates.
Since its launch in 2001, a growing number of progressive companies have come to
depend on STI: PopStats™ quarterly population estimate's accurate, current, and robust population data. They
use it to capture real population growth as it occurs, estimate population
counts accurately at low geographic levels, gain in-depth knowledge about
specific populations, access data for both historic growth trends and future
forecasts—and much more.
When you choose PopStats data to fuel your research engine, you will gain
today's leading quarterly updated population data, the highest level of
population-estimating accuracy, and a robust range of population variables.
- PopStats data delivers the leading quarterly updated population estimates.
Populations across the U.S. are constantly in flux. PopStats data captures these
changes, whether up or down, as they occur —and in small geographic areas.
Updated estimates are delivered on time every January, April, July, and October.
Each update includes the current period and eight recent quarters of history.
- PopStats data consistently delivers the highest level of accuracy. PopStats data uses a
combination of unique source data from the U.S. Postal Service ZIP + 4 ® records
and the U.S. Census, its own proprietary "bottom-up" methodology, and field
tests to deliver the most dependable population estimates available. The ZIP +
4 source data adds a household-level quality to the estimates.
- PopStats data gives companies an expanding range of consumer data. PopStats data has
grown from 21 variables in 2001 to over 1,200 in 2009. All new variables are
based on Synergos Technologies's dedication to innovation and to fulfilling its
clients' specific data requests. Today researchers can access mortgage-risk
data, seasonal data, transient data, eight quarters of historical data, and much
more.
PopStats data delivers unlimited benefits to regional and national companies making
strategic location decisions — including retailers, real estate developers,
communications firms, healthcare entities, and economic development agencies.
PopStats data instills greater confidence in companies' market decisions, supports
smarter market investments, and delivers a competitive advantage.
What can STI: PopStats data help you build today?
STI: PopStats Features and Benefits
With PopStats data's wide range of features, you will gain an industry-leading number
of research benefits.
| FEATURES | BENEFITS | |
Gain Greater Research Confidence
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Elevate your research to the highest level of insight with accurate, robust, timely, and field-tested population estimates
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Track Current Population Changes
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See population changes as they occur, including trade area upswings and downturns, new growth, seasonal growth, and other vital changes
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Pinpoint High-Growth Markets
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Find new areas of growth before your competitors—and be the first to secure customer loyalty
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Learn More About Your Markets
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Access over 1,200 data variables to conduct a wide range of research—including mortgage-risk, seasonal, transient, home values, and much more
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Choose Your Data Update Frequency
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Receive updated data on an annual, semi-annual, or quarterly schedule (January, April, July, and October)
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Conduct Historical and Forecasting Research
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Understand markets' past and future trends using PopStats data's eight previous quarters of population data, and five-year and 10-year population forecasts
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Expand Your Research Insight
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Attend STI's Annual Research Conference, which provides a forum to share research, knowledge, and best practices
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Integrate Data Seamlessly
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Integrate with your current research engine of choice—PopStats data works with all existing applications
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Use STI's Free GIS Tools for Clients
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Leverage a wealth of GIS data with the STI: Data Depot, and use STI: ISIS executive-level reporting software—all free
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Get Flexible Licensing Terms
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Obtain generous licensing terms, including the use of previous year's data, authorized data use beyond purchase year, and minimal data-use restrictions
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Receive Responsive Customer Service
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Enjoy STI's industry-leading customer service—the highest in the research industry
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Test STI: PopStats in Your Trade Area
Unleash your research potential and enjoy greater confidence in your research —
with today's leading quarterly population and demographic data.
To test-drive STI: PopStats data in your market of choice, contact us today for a
free block-group level sample.
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Announcements
A Migrating Population - Using IRS Data to Track Movement Patterns
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The PopStats™ COVID-19 Impact Report:
Available Now!
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