STI: PopStats™

Expand Your Research to New Levels of Market, Location, and Consumer Insight

Today, market research demands precision. It requires keen market knowledge to make the most profitable location-focused decisions, such as where to open new stores, when to close existing stores, and how to identify new business opportunities. Every research variable needs to be dependable— especially population estimates.

Since its launch in 2001, a growing number of progressive companies have come to depend on STI: PopStats™ quarterly population estimate's accurate, current, and robust population data. They use it to capture real population growth as it occurs, estimate population counts accurately at low geographic levels, gain in-depth knowledge about specific populations, access data for both historic growth trends and future forecasts—and much more.

When you choose PopStats data to fuel your research engine, you will gain today's leading quarterly updated population data, the highest level of population-estimating accuracy, and a robust range of population variables.

• PopStats data delivers the leading quarterly updated population estimates. Populations across the U.S. are constantly in flux. PopStats data captures these changes, whether up or down, as they occur —and in small geographic areas. Updated estimates are delivered on time every January, April, July, and October. Each update includes the current period and eight recent quarters of history.
• PopStats data consistently delivers the highest level of accuracy. PopStats data uses a combination of unique source data from the U.S. Postal Service ZIP + 4 ® records and the U.S. Census, its own proprietary "bottom-up" methodology, and field tests to deliver the most dependable population estimates available. The ZIP + 4 source data adds a household-level quality to the estimates.
• PopStats data gives companies an expanding range of consumer data. PopStats data has grown from 21 variables in 2001 to over 1,200 in 2009. All new variables are based on Synergos Technologies's dedication to innovation and to fulfilling its clients' specific data requests. Today researchers can access mortgage-risk data, seasonal data, transient data, eight quarters of historical data, and much more.

PopStats data delivers unlimited benefits to regional and national companies making strategic location decisions — including retailers, real estate developers, communications firms, healthcare entities, and economic development agencies. PopStats data instills greater confidence in companies' market decisions, supports smarter market investments, and delivers a competitive advantage.

What can STI: PopStats data help you build today?

STI: PopStats Features and Benefits

With PopStats data's wide range of features, you will gain an industry-leading number of research benefits.

Test STI: PopStats in Your Trade Area

Unleash your research potential and enjoy greater confidence in your research — with today's leading quarterly population and demographic data.

To test-drive STI: PopStats data in your market of choice, contact us today for a free block-group level sample.

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