Segment Consumers by their Lifestyle Attitudes
to Discover their Purchasing Preferences
Consumers hold individualistic attitudes on a wide range of topics from
health, to politics, to technology adoption. Each consumer's unique attitudes
influence his or her lifestyle choices. And their lifestyles impact their
purchasing decisions on cars, clothing, food, entertainment, and more.
Knowing consumers' unique lifestyle attitudes has numerous business implications
from site selection, to merchandising, to marketing. However, there has not
been a dependable way to cluster consumers according to their lifestyle
attitudes until now.
The STI: LandScape™ product is an innovative neighborhood segmentation system created
specifically to segment consumers by both traditional demographic factors and by
their lifestyle attitudes. As a result, LandScape data goes far beyond other
segmentation systems and gives companies deeper levels of actionable consumer
insight at the block-group level.
When you choose LandScape data to segment consumers, you gain more dependable
geodemographic neighborhood segments, access to 21 unique Lifestyle and
Environmental Indicators, and the option to view consumers' real-world purchases
on thousands of items.
- LandScape data delivers the most trustworthy division of U.S. neighborhoods. Because it is based on STI: PopStats™ population estimates, companies gain the most dependable segmentation of U.S. neighborhoods. According to the traditional measures of age, income, ethnicity, and more, LandScape has created 15 neighborhood segments and 72 categories across the U.S.
- Allows researchers to add 21 Lifestyle and Environmental Indicators to their market analysis. From health, to social, to crime, to the ecosystems, LandScape data's Indicators target consumers with a whole new level of precision.
- Provides the option to view consumers' actual purchasing habits. Mediamark's consumer survey data is available on every neighborhood segment in the LandScape product, providing real-world insight on consumers' current expenditures on household and personal items, leisure activities, and media selections.
No other neighborhood segmentation system delivers the depth and breadth of
consumer lifestyle intelligence that LandScape data provides. If you want to gain
greater knowledge of your consumers, LandScape data will provide the most detailed
and actionable consumer views available today.
What can STI: LandScape data help you build today?
STI: LandScape Features and Benefits
With the LandScape product's wide range of features, you will gain an industry-leading number of market research benefits.
PopStats Data Dependability || Access consumer segmentation based on the most accurate population estimates available today - including 15 neighborhood categories and 72 segments
10 Unique Lifestyle Indicators || Discover five social and five health indicators that influence consumers' purchasing propensities, based on data from leading U.S. agencies
11 Unique Environmental Indicators || Understand consumers from 11 environmental perspectives, including crime and migration, based on data from leading U.S. agencies
Syndicated Consumer Survey Data || Learn what consumers are buying now on household, entertainment, and media, based on Mediamark's trusted consumer panel survey data
Seamless Data Integration || Gain easy access to LandScape data - which works on all existing research engines
Free GIS Tools || Leverage a wealth of GIS data from the online STI: Data Depot, and use STI: ISIS, an executive-level reporting software - all free to STI clients
Flexible Licensing Terms || Obtain generous licensing terms, including the use of previous year's data, authorized data use beyond purchase year, and minimal data-use restrictions
Market Research Insight || Attend STI's Annual Research Conference - which provides a forum to share research, knowledge, and best practices about LandScape data and other STI products
Responsive Customer Service || Enjoy STI's industry-leading customer service - the highest in the research industry
Test STI: LandScape in Any Trade Area
Discover the lifestyle attitudes that influence your consumers' purchasing
habits - with today's only consumer lifestyle-attitude-focused neighborhood
To test-drive STI: LandScape data in your market of choice, contact us today for a
free block-group level sample.
STI: PopStats Research Conference
Mar 27-29, 2017
ICSC RECon 2017
May 22-24, 2017
Las Vegas, NV
North Hall, Booth N1528